The global tampons market is estimated to expand at a significant growth rate between 2017 and 2025 due to the changing lifestyle of women and rise in awareness about health among women globally.
Albany, NY -- (SBWIRE) -- 06/22/2018 -- Growing awareness about feminine hygiene and intimate care has reflected positively on the growth chart of tampons market. To understand the implications of recent developments and trends on the growth of tampons market, Market Research Hub (MRH) has collated a new report titled, 'Tampons Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025' to its database.
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Celebrity Endorsements: A Dominant Trend in Tampons Market
Manufacturers in tampons market are investing vigorously to enhance their product offerings to align with industry demands of optimum hygiene, besides eliminating environmental hazards. Leading companies are investing dynamically to introduce bio-degradable and non-carcinogenic tampons to meet industry demands and sustain their precedence in tampons market. Manufacturers are also investing dynamically in endorsements and marketing campaigns to create awareness and position their product aptly in tampons market.
Consumer goods giant P&G has approached entrepreneur, Hannah Bronfman to endorse their tampons, Tampax Pearl. The company intends to offer complete protection and hygiene to end-users during rigorous exercise regime and fitness activities. With a fitness enthusiast as their brand ambassador, P&G aims to achieve an edge in the completion and retain their lead in tampons market.
Alongside, Unicharm, Japanese disposable hygiene products specialist has recently launched tampons in India. To bust myths in the horizon about tampons, the company has also invested substantially in advertisement campaigns that address core feminine hygiene issues accurately. With this recent endeavor in Asian subcontinent, the company intends to create its strong foothold in tampons market in the region
Thoroughly researched report findings presented in the report brief readers about the segments prevailing in tampons market. This section of the report informs readers about five segments prevalent in tampons market which include, product, material, usage, size, and distribution channel. Based on product the tampons market is sectioned as radially wound pledget and rectangular/square pad. Based on material the tampons market is split as cotton, rayon, and blended. On the basis of usage the tampons market is segregated as digital/ no applicator and applicator. Based on size the tampons market is split as mini, regular, and extra. On the basis of distribution channel, the tampons market is segmented as online stores and offline stores. The summary of detailed segmentation presented in the report informs readers about the segment that generates maximum revenue, besides informing readers about the impact of these segments on the growth of tampons market.
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Apart from segmentation, the report summarizes the regional presence of tampons market. Based on regions the tampons market is segregated as Europe, North America, South America, Asia-Pacific, and Middle-East and Africa. The report highlights the impact of strategies implemented by leading players in various regions as well as outlines the impact of these strategies in triggering favorable end-user response in tampons market.
Competitive Landscape in Tampons Market
Detailed summary of marketing tactics presented in the report guides market players to formulate effective, profit oriented business plans to harbor their lead in tampons market. Insights presented in the report aid readers to understand the impact of winning strategies in driving end-user purchase decisions. Key players in tampons market include, Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation among others.
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