Albany, NY -- (SBWIRE) -- 04/30/2018 -- Global Tampon Market: Overview
A tampon is a mass of material used to block or stop a wound or an opening in the body and absorb secretions or blood. It is a form of absorbent material, mainly used as a feminine hygiene product used for absorbing blood during menstrual cycle. The growing awareness about convenience of using tampons is expected the drive the growth of the global market. Over the years, excellent product innovation has led to a higher uptake of tampons, especially amongst urban women. Transparency Market Research states that the global market is expected to reach a valuation of US$13.2 bn by the end of 2025 as it is poised to surge at a CAGR of 5.9% during the forecast period from 2017 to 2025.
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There are two types of tampons such as radially wound pledget and rectangular/ square pad. Radially wound pledget type of tampon are fibrous/ band of cotton, which is rolled up like a 'Swiss Roll' and then flattened out to produce a tampon, which expands mainly in the radial direction or widthwise. Radially wound pledget type of tampon held the major market share in 2016. The tampons are sold by two distribution channels such as online and offline. The online distribution channel is becoming popular amongst end users for its absolute convenience. Thus, it is most likely that sale of tampons will be the highest through online shopping mediums. Unstoppable usage of smartphones and internet is also helping this channel stay ahead of others. On the other hand, offline distribution channel is sub divided into supermarket/hypermarket, independent retailers, specialty stores and drug stores. In 2016, supermarket and hypermarket held the major market share.
Tampons with Applicators to Remain hold Greater Value during Forecast Period
There are different type of applicators for the usage of tampon. Some of these types are cardboard applicator, plastic applicator, extendable applicator and digital tampons. The tampons which are used with applicator is expected to hold the major market share in the global tampons market during the forecast period and is estimated to bring in revenues of nearly US$6.4 billion by the end of 2020. Product innovation is one of the key factors pushing the demand for feminine hygiene products at the global level. Rising demand for feminine hygiene products among the female population has led manufacturers to resort to extensive research and development to introduce new products that would cater to the growing needs and preferences of consumers. Changing lifestyle of women globally and rising health awareness amongst women are expected to drive the prospects for growth in this market in upcoming years.
North America Leads Regional Markets due to Better Awareness in the Region
According to geography, the global tampons market is segmented into five regions namely North America, Europe, Asia Pacific, Middle East and Africa and South America. North America held the largest market share of tampons market as the behavior of consumers is changing. In the coming years consumers are expected to show a rising inclination towards buying new and advanced products that offer higher comfort and better hygiene. Aggressive marketing strategies and growing awareness about feminine hygiene are likely to build stronger consumer base for tampons across the globe. The wave of urbanization and arduous efforts by governments, especially in the developing parts of the world to raise awareness about using the correct feminine hygiene products are projected to augment market growth.
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Major tampon market players profiled in the report include Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.