Boston, MA -- (SBWIRE) -- 05/22/2014 -- In the review period, the central government's policy against corruption and using public funds to purchase premium goods as gifts negatively affected high-end tea, which is popular as gifts, resulting in the overall decelerating volume growth in 2013 as compared to that in 2012. Accordingly, leading players appeared to be less aggressive in new launches, marketing and advertising, in view of the less vigorous demand. Besides, the slowdown in the Chinese economy dampened the value growth of...

Euromonitor International's Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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