Technologically Advanced "Smart TVs" Gaining Popularity

“Smart TVs” are taking away the attention from traditional television sets, hence providing a boost to growth of global consumer electronics market, says RNCOS.


Noida, UP -- (SBWIRE) -- 09/04/2014 -- One of the fastest ways in which TV is changing today is how the TV is providing various facilities to users and is turning more advanced and smarter. Smart TV allows users to search TV shows, chat with friends, search movies and even browse the internet while they are using it. With the increasing consumer preferences for advanced facilities in TV sets together with high purchasing power of people, the demand for smart TV is increasing across the globe. Thus, more number of manufacturers are focusing on this segment to cater to an increase in the demand.

According to our report, with the advancement in technology, television sets have encountered a huge change in terms of exteriors, facilities and features associated with it. Over the past few years, products like smart TV has gained popularity among masses on the back of high disposable income. Moreover, extensive marketing strategies of various manufacturers have also led to a switch from usage of regular television sets to the digital ones among the consumers. These manufacturers are introducing various versions of smart TVs according to different countries. Thus, as more and more countries are welcoming TVs equipped with advanced technology, the global market of smart TVs is set to grow at a CAGR of around 24% during 2014-2018.

The report, “Global Consumer Electronics Market Forecast 2018”, by RNCOS, spread over 115 pages provides an in-depth research and rational analysis of the global consumer electronics market with forecasts till 2018. The report has been divided into country level and product level segments for which the current market and forecast till 2018 have been provided. The country level section focuses on the consumer electronics market in various countries of the world like US, UK, China, India, Germany, South Korea, Japan and Taiwan. The major players of each country have also been identified.

In addition to this, the report provides product-level analysis with forecast till 2018 of the key consumer electronics products like televisions, audio & video players, telecom equipment, etc. It has been observed that 3D TVs, Smart TVs, Smartphones and Tablets are among the few products that are witnessing high growth and hold immense potential in the future. A special emphasis on the trends prevailing in the industry along with major challenges has also been provided in the report. The report also included the key players covering their company description, product portfolio, key financials, strategic analysis and recent developments.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.