Rockville, MD -- (SBWIRE) -- 12/20/2018 -- Global Teeth Whitening Strips Demand to Substantially Benefit from Products' Affordability and Ease-of-use

Teeth whitening strips have gained popularity among consumers world over the past couple of decades. The burgeoning consumer interest in various tooth whitening products stemmed from the rising awareness about the effect of discolored teeth on the overall personality of individuals. The need to portray perfect smiles with whiter teeth has led to the evolution of the market. Over-the-counter (OTC) teeth whitener strips are preferred as convenient options for removing mild stains and are successful in lightening the teeth usually by 1 or 2 shades. The marked portability of such products and the ease of convenience of these methods to be used in home-based settings are aspects that underpin the rising popularity of these teeth whitening strips. The easy disposability of these teeth whitening products and their growing affordability among urban populations world over is driving the expansion of the market.

Reinforced by above trends, the global demand for teeth whitening strips is expected to proliferate during the assessment period of 2018–2027.

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Burgeoning Demand for Teeth Whitening Strips feeds on Spiraling Awareness of Dental Health

The global teeth whitening strips gained a robust impetus from the efforts in the media to create self-awareness about discoloration of the teeth and its role in overall appearance of individuals. Of special significance is the role played by social media in making people conscious of their appearance. This is bolstering the demand for easily accessible home-based teeth whitening products for getting perfect smiles and getting over discolored or yellow tooth. Moreover, the rising focus of populations on maintaining proper dental health has also brought these products to the forefront. Many people are reluctant to seek professional service of a dentist for getting their teeth cleaned or bleached. This may due to the fact that such dental procedures are costly, take more time, or are otherwise plainly uncomfortable and painful. Hence, the demand for OTC teeth whitening strips has gained substantial traction in recent years.

The global market has also witnessed attractive thrust from the giant leaps being taken by cosmetic dentistry, especially in developed and developing countries. The staggering rise in availability of such teeth whitening products among the general population has also fueled the expansion of the market consistently over the past few years.

Limited Awareness and Latent Risks may hinder Uptake

The vast benefits of teeth whitening strips for getting whiter teeth notwithstanding, the lack of adequate awareness about the availability of such products may impede the growth of the teeth whitening strips market. Furthermore, these products may be ineffective in cases requiring the use of concentrated bleaching agents to reduce yellowing due to age, decay, or some genetic disease, which usually calls for professional service. The risk of gingival irritation and tooth sensitivity with the use of these teeth whitening products is a crucial factor that has also adversely affected the market growth.

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Development of better Products expand Market Potential

Nevertheless, the rising disposable incomes of the populations in numerous emerging economies, coupled with the rising awareness, will catalyze the demand. The market is likely to pick up attractive demand from rural areas, especially in a number of less-developed and developing regions. The launch of better products and development of novel whitening formulations have improved the functionality of these teeth whitening strips, spurring their demand.

Prominent Companies in the Market

Some of the top players operating in the market are Colgate-Palmolive, Watsons Personal Care Stores, Rembrandt, Crest, Johnson & Johnson, Polaris Bright, LLC, Listerine, and Smile Sciences. Several prominent players are focused on expanding their product portfolio to stay ahead of their competitors.

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