ResearchMoz added Latest Research Report titled " Germany and Italy Telecoms, Mobile, Broadband and Digital Media Report: World Market Shares, Size, Trends, Analysis, Survey, Insights and Outlook " to it's Large Report database.
Albany, NY -- (SBWIRE) -- 01/18/2016 -- Germany Market:-
Germany has one of Europe's largest telecom markets, as befits a country with a population of more than 81 million. Penetration in the broadband and mobile sectors is about average for the region. Both the fixed network and broadband markets are dominated by Telekom Deutschland, though other notable players including freenet, Vodafone and Telefónica, have gained market share as the incumbent continues to rebound from a poor performance which has led to declining revenue since 2010.
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Germany also has the second largest broadband market in Europe. The dominant DSL platform is led by Telekom Deutschland which has invested in network upgrades in recent years, with a focus of VDSL and vectoring technologies combined with fibre. The company has also trialled G.fast technology to add to the mix, and so provide a more economically feasible super-fast broadband product to meet the demands and timetable of the government's national broadband targets by 2020. The strategy is also aimed at competing with cablcos, which by 2017 will begin deploying DOCSIS 3.1 networks and hardware capable of delivering data at up to 1Gb/s.
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The mobile market is the largest in Europe, with about 118 million subscribers generating the largest proportion of revenue in the telecom sector as a whole. In common with most markets the main area of growth is in mobile data, with the number of mobile broadband subscribers having increased rapidly in recent years on the back of extensively available 3G and LTE networks. The market was long dominated by Telekom Deutschland and Vodafone Germany, though the acquisition of E-Plus by Telefónica has effectively created a triopoly of MNOs with relatively similar market share among them. There is also healthy market competition from an increasing number of r
Italy's boasts one of the largest large telecom markets in Europe, supported by a population approaching 61 million. The fibre-optic sector has seen significant development in recent years, both in operator investment and in regulatory measures aimed at improving access to networks for smaller operators. The government has also set in train a multi-billion Euro investment program to ensure super-fast broadband connectivity for most Italians by 2020. This program is being supplemented by the efforts of the main telcos including Telecom Italia and Fastweb. Vodafone Italia, too, has encroached on the fixed-line sector as it's the company improves on its ability to compete in the provision of bundled services.
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As a result of these developments, the take up of broadband services in Italy has grown rapidly in recent years. The mobile sector is also performing well, particularly in mobile data services as consumers respond positively to the improved capacity and reach of LTE infrastructure. This has also led to the continuing dwindle of the fixed-line sector as consumers adopt mobile-only solutions and VoIP as alternatives to PSTN.
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Italy's vibrant mobile market is dominated by three operators, TIM, Vodafone Italia and Wind, while the fourth player 3 Italia has steadily made progress in securing customers. The owners of 3 Italia and Wind in mid-2015 agreed to merge their units, a process which requires regulatory clearance but would, if cleared, create the county's largest MNO and even out the relative market shares among the three.
The broadband market enjoys strong competition within the DSL sector, supplemented by a vibrant fibre sector spearheaded by efforts from Telecom Italia and supplemented by investments from other telcos and municipal governments. In the absence of effective cross-platform competition from cable networks, services based on upgraded DSL networks have benefited from the market entry of new players such as Vodafone.
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