Albany, NY -- (SBWIRE) -- 07/30/2018 -- The global television broadcasting services market is anticipated in a report by Transparency Market Research (TMR) to find companies shaking hands with technology firms with a view to expand their presence in the industry. Companies could also focus on aligning their distribution and production operations to help secure a leading share of the market.

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TMR envisages the global television broadcasting services market to rise at a 6.9% CAGR for the forecast period 2018-2026 to earn US$755.7 bn by the completion of 2026. In 2017, the market was valued at a US$418.1 bn. On the basis of delivery platform, it is envisioned to witness the rise of cable television broadcasting services throughout the course of the forecast period.

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The global television broadcasting services market is foreseen to gather pace in its growth with advertisement regarded as a leading revenue source and rising demand for HD content. The shift in trend from provider-driven to consumer-driven observed in the television market could bode well for the rise of broadcasting services. Increasing consumer expectations could be met with technological advancement in the manufacturing of devices and rising quality standards.

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With swelling consumer preference for high-quality content, demand for top-end over-the-top television (OTT) services such as HBO Go is expected to improve in the near future. In 2017, ownership of HD televisions touched 85.0%, according to the finding mentioned in the Ericsson Mobility Report 2017.