Albany, NY -- (SBWIRE) -- 04/17/2018 -- Digital transformation is all around and is transforming the society in an unprecedented way. Digitization is much of a phenomenon. The very base of a digital society depends on the software testing and quality assurance technology and as such it is crucial for every enterprise to ensure that the software that is to be used gets tested first. This has led most of the IT companies to invest substantially in software testing and quality assurance. As such, much of the impetus that is needed for the growth of the market for test automation is obtained from these aforementioned factor.

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Furthermore, there is an increase in the market demand owing to the phenomenal penetration of mobile phones and augmented usage of mobile applications in productivity, communication, and multimedia travel. At the base of usage and application of all of these technologies lie software testing. In addition to that, cloud based applications that are now widely prevalent and used by the consumers is giving the market a boost that is again driving the growth for test automation market. Most of the organization today are opting for managed services and as such the same is projected to lead the segment of Services in the market for test automation.

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There are, however, restraining factors that mar the progress of the market as well. There is a high cost factor that is associated with the market for test automation. Huge investment is mandatory for the setup of suitable test laboratories. Besides, delayed timeframes are also responsible for retraining the growth of the market.

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When geographical segments are taken into consideration, the market for international test automation market has been classified into Middle East and Africa, Latin America, Europe, Asia Pacific and North America.

North America emerges as a clear leader of the market and the region is predicted to retain its geographical supremacy over the period of forecast. It accounts for the lion's share of the market. The factors that are fuelling the regional market growth are augmented traction of QA in many of the organizations. North America is followed by Europe owing to the maturity and enhanced sophistication of QA and testing field. The report also indicates that there will be immense opportunities in the emerging economies of Asia Pacific and South America.