Albany, NY -- (SBWIRE) -- 07/31/2017 -- Leading players such as IBM Corporation, Capgemini S.A., and Hewlett-Packard are focusing on testing offerings under a single domain to gain edge over their competitors in the test automation market. The enterprises offering test automation solutions are significantly benefited by the trend of digital transformation that has pushed the recognition of QA and software testing across companies. With IT spending on the growth track across organizations, Transparency Market Research (TMR) expects that companies offering test automation services will thrive.

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The continuous growth in robotic process automation (RPA) and its increasing adoption across IT companies are likely to boost demand for test automation. In the last couple of years, the IT budget allocated to quality assurance and software testing has increased considerably. This subsequently creates scope for the penetration of test automation technologies.

Growth in Mobile Applications Fuels Opportunities for Test Automation Market

As per TMR, the adoption of test automation will also be boosted by the growth in mobile applications. "The increasing proliferation of mobile applications across multimedia travel, communications, utilities, and productivity is presently identified as a key factor fueling test automation market," said a lead TMR analyst.

"Besides these, the increasing deployment of cloud applications is also bolstering scope for the test automation market," he added. As an increasing number of businesses look to migrate their critical business systems to cloud platforms, demand for test automation will increase. This will subsequently enable IT professionals apply testing methods at various phases of the development process effectively. This factor is therefore expected to positively influence the proliferation of test automation.

High Initial Investment Required to Set up Test Labs to Restrict Market's Trajectory

Despite witnessing rapid growth worldwide, the market's growth is limited by the increasing demand for specialized testers used in test automation. Besides this, the high investment and time-frames required to properly set up test labs are among the major factors inhibiting the adoption of test automation. Nevertheless, with the rapid proliferation of cloud-based technologies, test automation is likely to gain much prominence across IT companies. The increasing application of mobile testing automation will also fuel opportunities for test automation across diverse end-use segments.

North America Exhibits Increasing Deployment Opportunities for Test Automation

Regionally, North America exhibits the most lucrative prospects for the deployment of test automation. The increasing demand for quality assurance with organizations, also fuels demand for test automation in the region. The North America market is also gaining from the increasing investment in existing tools and outsourced resources.

While Europe emerged as the second-largest market for test automation in 2015, Asia Pacific is exhibiting the highest CAGR due to the presence of sophisticated IT infrastructure across emerging economies.

By type, the functional testing segment has emerged dominant in the global test automation market. This segment accounted for a share of 23.2% in the market in 2015. The functional testing segment is also expected to gain from the agile software development practices. However, the security testing segment in the test automation market will report the highest CAGR between 2016 and 2024.

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As per Transparency Market Research, the global test automation market is poised to surge at a 23.6% CAGR between 2016 and 2024. TMR has pegged the market to reach US$85.84 bn by the end of 2024, from a valuation of US$12.91 bn in 2015.

This review is based on information published by TMR in a report, titled "Test Automation Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024