Piece of Cake PR

The 110lb Hulk: Former Hardgainer's Transformative New Book Cuts Through Fitness Industry Bull; Empowering Anyone to Master Their Body

While he was once 110lbs and a victim of bullying, Canada’s Benjamin Pierce has combined hard work with research and experimentation to not only get the body he always desired, but serve as bold inspiration to thousands of other Hardgainers. Having settled on a concrete action plan that avoids many of the fitness world’s frauds and scams, Pierce has compiled all into his new book - ‘The 110lb Hulk’.


Toronto, ON -- (SBWIRE) -- 07/07/2014 -- Benjamin Pierce was once the weedy 110lb schoolboy who sadly became prey to bullies. Even though the use of weights had allowed him to gain some muscle by Grade 11, he just couldn’t pack any more punch into his body.

Leaving college at 5”6 and 125lbs, Pierce’s rock-bottom self-esteem eventually compelled him to seek solace through trainers at a local gym. While they could help physically, all trainers refused to offer any dietary and nutritional support as Pierce’s size marked him as a liability. This is when he changed his life forever…

“I decided to learn everything there was to know about bodybuilding sciences, nutrition and supplements,” admits Pierce. “I soon navigated through the fitness industry’s lies and manipulated my diet to suit my bodybuilding goals. I eventually hit 175lbs naturally, and even won a body transformation contest.”

Continuing, “That’s when I had an epiphany; that there were thousands of fellow Hardgainers out there suffering in silence while being misled by the fitness industry. I started receiving emails from others wanting to learn my secrets - so many thousands that I was unable to respond to them all. That was the spark of inspiration behind my new book.”

‘The 110lb Hulk’, playing on Pierce’s eventual high school nickname, shows anyone how to achieve the body they have long desired for.


This is not just some cheap 30 page book that I banged out over a weekend: this is a 300+ book that's taken me 2 years to write. This is a book that cuts through all of the fitness industry's BS and gets straight to the bodybuilding and nutritional science you need. I may have spent years learning by trial and error, but you don't have to. No matter your current size, knowledge level, or financial means, I've got you completely covered. This book is broken into the following core components:

- Mastering your mental game
- Bodybuilding and bulking science
- All of the exercises I used to achieve my transformation (with complete diagrams!)
- The science of fat loss (cutting)
- Bulking and cutting
- Nutrition - The largest part of this book
- 3 progressive bulking routines!
- 2 progressive cutting routines!
- 3 bulking diets!
- 3 cutting diets!
- 13 of my low-cost, low-preparation time recipes!

By the time you finish this book, you'll have all of the knowledge you need to achieve whatever body you desire. Stop being a victim to the fitness industry and start on the path to mastering your body NOW!.

“My over-riding goal is to not only inspire people through my own story, but to cut through the garbage that the fitness industry spews out on a daily basis. The biggest goal for the industry isn’t the results of the people – but money in their back pockets. I’ve been burned many times and made the mistakes for my readers. By following my advice, they’ll avoid such scams and instead put their time and money into the perfect body,” Pierce adds.

‘The 110lb Hulk’ is available now on all major eBook stores:

- iTunes: https://itunes.apple.com/us/book/the-110lb-hulk/id841137452?mt=11
- Amazon/Kindle: http://amzn.to/1mRc9iw.
- Barnes & Noble: http://www.barnesandnoble.com/w/the-110lb-hulk-benjamin-pierce/1118924782?ean=9780993731709
- Kobo: http://store.kobobooks.com/en-ca/books/The-110lb-Hulk/0G18ixYifk2GTRY5MTFWMg?MixID=0G18ixYifk2GTRY5MTFWMg&PageNumber=1
- Goodreads: https://www.goodreads.com/book/show/21490641-the-110lb-hulk

About the author, in his own words:
Benjamin Pierce is a software developer in Toronto, Ontario. When he’s not hitting the weights, he enjoys camping, archery, reading, and the great outdoors. Mr. Pierce recently had the opportunity to train as a boxer and, fighting in a charity event in front of a crowd of over 1000 people, won his amateur debut. He continues to receive more email asking for bodybuilding advice than he can keep up with and is very happy that he now has a good resource to point people to.