The Baechi Family Seeks Funding via Kickstarter to Promote ALLENBY Handmade Leather Bags

The Baechi Family produces leather products that are vegetable tanned and handmade. They have just started a Kickstarter campaign to promote their label named ALLENBY.


Zurich, Switzerland -- (SBWIRE) -- 02/15/2016 -- The Baechi Family believes in conservation of natural resources and avoiding products that contain chemical additives. Following this policy, the family had plans to produce and sell products that are chemical-free and environmentally sustainable. During their recent visit to Italy, the family came across one such product and another family that shares the same vision. This is how ALLENBY was born.

The first batch of ALLENBY natural leather bags was completed by the Tuscany-based family by the end of 2015. Since then, a photo shoot has been done in Zurich, and an online store has been set up for ALLENBY. Within a very short time, a small but exclusive collection for women and men has been created by this emerging business. The brand has received an excellent response from people that look for handmade products and prefer naturally treated leather to products that are tanned by environmentally hazardous procedures.

The brand ALLENBY is presently in need of implementing a marketing strategy to make more people aware of their high-quality products. They have just launched a Kickstarter campaign to raise Fr 10,000 for this project. Proceeds from this campaign will be invested in ad-campaigns (online), travelling to the major cities in Europe to offer free demo products in selected showrooms, and setting-up physical shops.

To find out more about this campaign, please visit

The official website of ALLENBY is

ALLENBY is a recently created brand manufacturing handmade leather products that are vegetable tanned. The company's initial products are natural leather bags for men and women.