London, UK -- (SBWIRE) -- 05/02/2013 -- Singles in the United Kingdom spend up to £3.4 billion a year searching for a partner, so it’s no surprise that dating websites are beginning to target specific audiences to better serve their members; after all, different segments of society have different needs.

The latest dating website to emerge following this trend is NaughtyMilitary.com, a dating platform designed specifically for currently serving members of the military to find hook-ups wherever they happen to be based.

NaughtyMilitary.com caters to both gay and straight service personnel, helping them find like-minded military members or civilians in their area to meet up with discretely. The website is run by a group of ex-soldiers, dubbed by the media as "The Military Cupids."

"We’re able to offer soldiers exactly what they want because ultimately, that used to be us. We know their mindset; how they date and who they want to date," explained one of the unnamed founders of the group behind the dating platform.

Currently, those in the military are often posted to locations that they’ve never visited before and are forced to meet new people. Therefore, pursuing a real relationship can end up causing more loneliness as the posting and operational deployment cycles kick in. This is especially apparent in the current operational environment. For many soldiers, NaughtyMilitary.com offers a unique solution to an exclusive problem.

"Honestly, it’s kept me out of trouble – rather than going to the bar to meet women, I go to the Naughty Military website. I’m not sure whether my superiors would agree with the concept of going out and hooking up with women, but it’s a pretty safe bet that they’d rather me be going to a website to find them instead of getting plastered at the local pub," stated a source who wishes to remain anonymous.

The members’ identity behind the operation is a closely guarded secret, with many members using the dating platform also wishing to remain anonymous.

Website - http://www.naughtymilitary.com/

Contact – contact@naughtymilitary.com

Information – Know of many military personnel who already utilise dating websites when looking for ‘hook-ups’. A lot of the time these dating websites are aimed at finding love or long lasting relationships. Instead, Naughty Military aims to enable those in the military community to have no-strings casual encounters. Ultimately, it is what many of the young men and women who are serving are looking for.

Mission – To provide a dating website that truly understands its target audience.  The platform currently has around 100 of our own members, thousands on the connected network.

Founded in 2013.

Company: Naughty Military