Boston, MA -- (SBWIRE) -- 03/14/2016 -- Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Denmark's cards and payments industry, including:

-Current and forecast values for each market in Denmark's cards and payments industry, including debit and credit cards.
-Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.
-E-commerce market analysis and online payment types.
-Analysis of various market drivers and regulations governing Denmark's cards and payments industry.
-Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
-Comprehensive analysis of consumer attitudes and buying preferences for cards.
-The competitive landscape of Denmark's cards and payments industry.

Get More Details on this Report and a Full Table of Contents at The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019

Report Highlights

-According to Timetric, Denmark had the highest number of contactless terminals and the second-highest volume of contactless cards in circulation the Nordic region after Norway, as of November 2015. To capitalize on the growing popularity of contactless technology, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also gaining prominence. Verifone signed an agreement with the m-payment solution provider Swipp in November 2015, to allow 30,000 partner merchants to accept contactless payments using the Swipp app.
-Denmark is moving towards a cashless society supported by government polices and a rising consumer preference for electronic payments. In this regard, the Danish government proposed a plan in May 2015 to allow certain categories of retailers such as restaurants, apparel stores and gas stations to refuse payments in cash. Retailers such as grocery stores and drug stores are exempt. The proposed plan is anticipated to be implemented by 2016.
-In an attempt to prevent the country from slipping into deflation, the Danish central bank, Danmarks Nationalbank, cut its deposit rate to a record low of -0.75% in 2015. Danske Bank began charging customers to deposit cash to compel consumers to spend, and ease deflationary pressure. The resulting increase in consumer spending is anticipated to support the growth in both the debit and credit card markets over the forecast period.

Report Scope

-This report provides a comprehensive analysis of Denmark's cards and payments industry.
-It provides current values for Denmark's cards and payments industry for 2014, and forecast figures to 2019.
-It details the different demographic, economic, infrastructural and business drivers affecting Denmark's cards and payments industry.
-It outlines the current regulatory framework in the industry.
-It details marketing strategies used by various banks and other institutions.
-It profiles major banks in Denmark's cards and payments industry.

Reasons to Get this Report

-Make strategic business decisions, using top-level historic and forecast market data, related to Denmark cards and payments industry and each market within it.
-Understand the key market trends and growth opportunities in Denmark's cards and payments industry.
-Assess the competitive dynamics in Denmark's cards and payments industry.
-Gain insights into marketing strategies used for various card types in Denmark.
-Gain insights into key regulations governing Denmark's cards and payments industry.

Companies Mentioned in this Report: Danske Bank, Nordea Bank, Skandinaviska Enskilda Banken AB (SEB), Dankort, Visa, MasterCard

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