The Writers Bureau

The Changing Face of Copywriting – The Writers Bureau Comments

 

Manchester, England -- (SBWIRE) -- 11/30/2015 -- Traditionally copywriters were employed to write amazing copy to sell products and ideas. They would write press releases, adverts for the press, radio and TV, brochures and so on. And the time taken for a campaign would depend on how complex it was – but two or more weeks wouldn't be unusual.

These days copywriters need to be able to do all that and more. With the advent of the internet, and its content hungry ways, copy is needed for promotion more so than ever. But it's needed in quantity and clients expect it fast. Taking two weeks for a piece nowadays is unthinkable – more like two hours if you're lucky.

Copywriters also need to be able to do more than write great copy. They need to understand SEO and how to best respond to comments on Social Media. And having a basic knowledge of HTML won't do any harm. This can make copywriting a really dynamic and exciting profession taking it far beyond simply persuading people to buy or take action with a clever usage of words.

However, those who want to enter this profession still need to learn the secrets of writing good copy. For a convenient Copywriting Course that teaches students the tricks of the trade and how to set up as a freelance copywriter look at the one provided by top distance learning college The Writers Bureau.

Principal of the college, Susie Busby, says, "I've been writing copy for over 20 years and have seen how the demand for internet content and social media management is changing the profession. It's essential that people entering this field learn how to write good copy quickly. If they learn to do this they will be in high demand as clients want good copy representing them. This is possible with the right training."

Media Contact:

PR Contact: Susie Busby
The Writers Bureau
8-10 Dutton Street
Manchester M3 1LE
England
Tel: 0161 819 9922
Email:studentservices@writersbureau.com
Url: http://www.writersbureau.com