Fort Lauderdale, FL -- (SBWIRE) -- 11/15/2012 -- In an industry that is constantly evolving, it is critical to seek out a web development company that has its eye towards the future while utilizing current design trends. Locally based A Work Of Art (AWOA) epitomizes this approach. AWOA develops custom designed websites for clients looking to tap into current and new markets.

In the cutthroat industry of web design, marketing and SEO optimization, many web development companies employ questionable tactics. For years, companies have created false or misleading strategies that yield little return for the investment. Often, inexperience is to blame, which is why companies should research and explore a company’s background before committing to a service. Otherwise, a business may be left with a bottom tier web developer as a partner. Click on the link for more information on SEO in Fort Lauderdale.

The web development industry has seen massive growth over a short period of time, creating an influx of new companies that lack the knowledge and expertise to successfully help their clients. With an inexperienced web designer, it is common to see websites malfunction. Many times these sites are set up without proper optimization, coding, or link structure. These mistakes, however, are not always due to inexperience, but also laziness. Unlike AWOA, many companies do not stay up-to-date with the industry. Sometimes these companies fail to implement competitive key phrases, proper marketing tools and effort into marketing the client’s brand. Clients can become frustrated by the lack attention and follow-through that is needed to successfully market and optimize their website, ultimately resulting in low ROI. Click on the link for information on website design in Fort Lauderdale.

Even worse, some developers knowingly deceive their clients. They use techniques like hollow keywords and spamming forums that return high rankings for irrelevant SERPs and generate an impression of high web traffic. However, these approaches don’t deliver the quality of traffic that’s needed to actually generate revenue. In addition, companies that attempt to trick search engines in order to achieve temporarily high rankings often have the opposite effect long-term, eventually getting them demoted in the rankings – sometimes permanently.

AWOA employs proven SEO and marketing strategies that directly target a client's demographic, and generate a higher traffic of users that are specifically interested in the client’s products or services. They never use unscrupulous SEO or tricks to temporarily boost rankings or put their client's SERP in jeopardy. Instead, AWOA does their due diligence by marketing websites, building a loyal following, and implementing the tools, software and strategies necessary to increase revenue for their clients. Click on the link for more information on web design in Fort Lauderdale.

About AWOA
Fort Lauderdale based AWOA has spent the last 23 years building a reputation based on results, experience and stability. They provide comprehensive and detailed reports for their clients, quantifying the accomplishments that have earned them a loyal following based on knowledge, transparency, and referrals. To contact A Work Of Art, visit their website at AWOA.com, call them at (954) 675-3062 or (954) 341-4151. Customers can also visit their offices to talk in person about website design in Fort Lauderdale, Boca Raton, Miami, or Coral Springs.