New York, NY -- (SBWIRE) -- 06/20/2014 -- Too many people succumb to the societal pressures of fitting in with established social mores that have been established as the “standard way of life.” Most adjust and make the best of this while others act out, completely shut down, or otherwise cave-in and fall prey as they feel they can't and don't live up to the standards of “the system”. People in the entertainment world, specifically models and actors, deal with these pressures on a regular basis. Too many resort to anorexia, bulimia, drugs, or even far worse - suicide. This is an unfortunate yet real situation that is making an indelibly negative impact on the entertainment industry and the world at large in record numbers that are alarming to say the least.

Launched in September 2013, #BeYou is a solution to some of these serious public health issues. #BeYou is a fresh approach to address an age old problem in helping youth stricken with grief, hopelessness and despair. #BeYou is a sane voice in the midst of chaotic, self-destructive feelings that people starving for validation need for encouragement. Simultaneously, #BeYou serves as an emotional outlet that people can cry out to when they're at the breaking and on the brink of a meltdown allowing them to express themselves and talk about their struggles as they put life's dilemmas into perspective with a built-in support system to help them through these challenging times.

The #BeYou Extravaganza is quite possibly the very first event of its kind dedicated to celebrating the true essence of people and honoring each individual's uniqueness. In a startling depature from the norms dictated by industry standards, the #BeYou Extravaganza is a massive celebration to showcase the unique differences of agency talent, while spreading the message to individuals within the entertainment industry and city neighborhoods that perfection is not required in order to be considered great.

Top Choice Models is an independent model management and booking agency that represents male and female talent in people from as young as as five to those in their mid twenties who are highly skilled and passionate about their careers in runway, editorial, print, showroom, commercial, promotional, and tradeshow modeling. Since its inception in 2009, TCM's mission has been to focus on cultivating a brand of models that represent a “Global Presence” of fresh talent while keeping a sharp eye on the overall wellbeing of the talent under their professional care.

Though the funding goal is $30,000, the project expenses are expected to be nearly double that. Through generous donations from corporate sponsors, the #BeYou Team has some partial measure of relief of the cash requirements needed to enable them to help as many people as possible. Onhand cash and operation expenses are needed to help the project run smoothly. These expenses include phone, utility, rent, a computer, printer, and other necessary items to help keep the project up-to-date and running efficiently and effectively.

This project will only be funded if at least $30,000 is pledged by Wed, Jul 23 2014 9:16 PM +05:30.

The #BeYou Kickstarter Page - http://kck.st/1sp22dN

About #BeYou
Syrah Scott leads the charge backed by a dynamic team of people powered by passion to help people realize their full potential without overlooking their innate skills, talents and personal value in helping them embrace their own intrinsic value as individuals.