MAGcro : Power of Macro

The Future of Macro Photography Now Easy and Accessible with MAGcro Lens Device

MAGcro Now on CrowdFunding - Support the Project on KickStarter


Wellington, New Zealand -- (SBWIRE) -- 11/18/2014 -- Technology and Science go hand in hand and MAGcro lens device is yet another superb example of how a simple change to technology can create wonders. The device was created by OphthalmicDocs, a partnership between two Wellington based doctors Dr. Sheng Hong and Dr. Ben O’Keeffe with a special interest in optics and ophthalmology. The team believes in innovation, creativity and improving the daily experiences of individuals and this is what lead to the idea behind creating the MAGcro device. The device enhances both the photography experience as well as images taken from a smartphone.

With extensive knowledge and exclusive interest in optics, the device was created keeping in mind the medical usage. The device can be used to take close up and macro shots of medical conditions. The images can be used in diagnosis and management of patient presentations. What makes this device so special is the aspheric lens that is used in making it. Other devices use spherical lenses which do not deliver the desired image quality and often lead to blurred images. But with aspheric lens, users can click crystal clear images with crisp quality.

This portable magnetic lens fits into any smartphone and is easily movable. The MAGcro allows macro shots up to x10 of any image that is in front of the smart phone. The product is now open for crowd funding on Kickstarter. With the help of the funds the team aims to manufacture the product on a large scale and make it available for public by the end of January 2015. The device was initially intended for medical imaging and use but the team is waiting for FDA approval. In the meanwhile the device can be used by anyone who owns a smart phone such as S3, S4, S5 or Samsung Galaxy Tab, HTC One, iPad, etc. for regular and hobby photography.

To support the campaign on KickStarter visit and to know more about the product visit!magcro/cv65

Ophthalmic Docs, based at Wellington, New Zealand was formed in 2014 by a team of Ophthalmic Docs Dr. Hong, Sheng Chiong and Dr. Benjamin O’Keeffe with a goal to develop economical ophthalmic diagnostic tools which can be used and are easily accessible by health care providers in the developing countries.


Sheng Hong / Ben O’Keffe