Boston, MA -- (SBWIRE) -- 06/05/2014 -- Summary
Why was the report written?
- This report provides authoritative and granular data on the Hot Drinks market in Italy and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them.
- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.
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What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Hot Drinks market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.
Detailed category coverage is provided, covering three product segments that include: Hot Coffee, Hot Tea and Other Hot Drinks.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
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