Naperville, IL -- (SBWIRE) -- 03/07/2013 -- The report provides detailed market analysis, information and insights, including:
- Historic and forecast tourist volumes covering the entire Spanish travel and tourism industry
- Detailed analysis of tourist spending patterns in Spain
- The total, direct and indirect tourism output generated by each sector within the Spanish travel and tourism industry
- Employment and salary trends for various sectors in the Spanish travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
- Detailed market classification across each sector with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
This report provides an extensive analysis related to tourism demands and flows in Spain:
- It details historical values for the Spanish tourism industry for 2007–2011, along with forecast figures for 2012–2016
- It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
- The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Spain
- It provides employment and salary trends for various categories of the travel and tourism industry
- It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2007–2011 review period and the 2012–2016 forecast period
Reasons to Buy
- Take strategic business decisions using historic and forecast market data related to the Spanish travel and tourism industry
- Understand the demand-side dynamics within the Spanish travel and tourism industry, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
- Analyze key employment and compensation data related to the travel and tourism industry in Spain
- According to the World Travel and Tourism Council (WTTC), investment in travel and tourism in Spain totaled EUR13.3 billion (US$17.5 billion) in 2011; 5.6% of total national investment. Capital investment in tourism decreased during the review period, registering the largest decline of 26.9% in 2010.
- Instability in African countries such as Egypt and Libya and the visit of Pope Benedict XVI in 2011 helped to ensure positive growth in the tourism sector.
- According to Eurostat, Spain was the most common tourism destination in the EU for inbound tourists, with almost a quarter share (23.2 %) of the EU-27, based on total nights spent in tourist accommodation.
- Spain boasts a rich cultural heritage and natural landscapes. There are a large number of museums, art galleries, theatres, and castles which attract tourists throughout the year. It is home to over 40 UNESCO World Heritage Sites. A large number of events, festivals, parades and carnivals are celebrated in Spain throughout the year based on music, art, history and fashion, among others.
- Spain faces intense competition from other European neighbors such as France and Germany. According to the Travel and Tourism Competitiveness Report by the World Economic Forum, Spain ranks eighth on the Travel and Tourism Competitiveness Index (TTCI) in 2011. Neighboring European countries such as Switzerland, Germany, France, Austria and Sweden hold the top five ranks.
- The Spanish airline industry has witnessed the growth of low-cost carriers during the review period due to the increasing price sensitivity of customers. The number of seats available for low-cost carriers increased at a CAGR of 6.45% over the review period, while that of full-service carriers decreased at a CAGR of 4.34%.
- The hotel market in Spain was negatively impacted by the debt crisis in the Eurozone. In 2009 its total revenue, including room revenue and non-room revenue, registered a decline of 10.5% compared to 2008, while revenue per available room (RevPAR) declined at a rate of 13.3%. However, the market recovered quickly with an improvement in global economic conditions.
- To fortify their position in the market, car rental companies carried out promotional activities such as deals and discounts, value-added services and internet marketing, and also introduced technology such as satellite navigation. The car rental industry in Spain witnessed the growth of eco-friendly electric cars.
- Packaged tours, in which two or more components of travel such as air tickets, hotel accommodation and car rentals are bundled together, are increasingly preferred by customers in Spain as they are easy to purchase and often provide savings compared to independent purchases.
Iberia Lineas Aereas de Espana, SA Vueling Airlines SA Air Europa Lineas Aéreas, S.A.U Volotea Air Nostrum, Líneas Aéreas del Mediterráneo, S.A. Melia Hotels International S.A H10 Hotels Iberostar Hoteles y Apartamentos SL Starwood Hotels & Resorts Spain ACCOR HOTELES ESPANA SA Goldcar Top Cars Europcar Ib, S.A. Rentspain FOR OCIO S.L. Totally Spain S.L. Ole Spain Tours Spain-Incoming.com
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