Naperville, IL -- (SBWIRE) -- 10/22/2013 -- Reportstack, provider of premium market research reports announces the addition of The German Pasta and Noodles Market: What Consumers Eat and Why? market report to its offering
This report provides the results for the Pasta and Noodles market in Germany from unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Pasta and Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Pasta and Noodles market they account for, and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. The weak German economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Pasta and Noodles. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles, and Dried Pasta.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
Overall consumption of Ambient Noodles is low. Consumption frequency is highest among Tweens and Early Teens and Pre-Mid-Lifers, though significant Light consumption is prevalent, limiting the volume and value size of the market.
While similar numbers of men and women are Heavy frequency consumers of Ambient Pasta, more women consume at a Medium and Light frequency. For instance, 24% of women record Light consumption frequency compared to 17% of men.
The leading brand of Dried Pasta in Germany has 60% market presence by volume. However, no other brand has market penetration above 7%, indicating strong potential for private labels to take a substantial share of this fragmented market.
Private label penetration is highest in the Chilled Noodles category, at around70% of the market by volume. While brands still control a larger share of the market than private labels in other Pasta and Noodles product categories, retailers' success in the Chilled Noodles market may prompt them to increase their investment in Pasta and Noodles private labels.
Market valuation shows Dried Pasta accounts for nearly half the Pasta and Noodles market in value terms in Germany. Chilled Pasta is the second largest category, followed by Chilled Noodles and Dried Noodles, while ambient pasta is the smallest market segment.
With the exception of the Dried Pasta and Chilled Pasta product categories, a significant attitude-behavior gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
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