The German Savory Snacks Market: What Consumers Eat and Why?


Naperville, IL -- (SBWIRE) -- 10/22/2013 -- Reportstack, provider of premium market research reports announces the addition of The German Savory Snacks Market: What Consumers Eat and Why? market report to its offering

Product Synopsis
This report provides the results for the Savory Snacks market in Germany from unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data which shows the exact size of consumer groups, how much of the Savory Snacks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. Savory Snacks, in general, are not considered essential items and therefore consumption patterns have been comparatively affected. Furthermore, trends driving healthy eating habits may limit the market's growth potential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Nuts and Seeds are most popular among Tweens and Early Teens, Older Young Adults, and Pre-Mid-Lifers who view them has a healthy alternative to other snacks such as Potato Chips. Other age groups record similar percentages of consumers, but they eat Nuts and Seeds less often. Marketers should focus on increasing the consumption frequency of their products in these other age groups.

The Savory Snacks market in Germany is dominated by two categories, Potato Chips and Processed Snacks, which together constitute 57% of the market by value. Popcorn is the least valuable category in the market, with a 4% market share.

While similar percentages of males and females record Heavy and Medium frequency consumption of Popcorn, there are more female occasional consumers than male occasional consumers; 40% of females record Light frequency consumption, compared with only 29% of males. This highlights a key demographic for marketers to target.

Key Highlights
While Older Consumers are the most valuable age group in the Savory Snacks market in Germany with a 25% value share, this is achieved through sheer weight of numbers as they account for 33% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.

Urban dwellers account for a proportionate share of the Meat Snacks market. This group has a 65% share of the market, accounting for 67% of the population and creating a clear consumer profile for marketers of these products to target.

While private label penetration is significant across all Savory Snacks categories in Germany, further growth may be limited by strong brands in most categories. However, the Pretzels category is highly fragmented, suggesting that retailers may be able to grow their share from their current penetration level of 40% of the volume of products distributed.

Companies Mentioned

Aldi, Dirk RossmannGmbh, Edeka, Globus, Metro Group ,Rewe Group ,Schwarz Group

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Roger Campbell
United States
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