Burnley, Lancashire -- (SBWIRE) -- 10/29/2015 -- In a world where nobody stops to speak, but would rather text someone in the same room, online marketing is quickly becoming the most effective way to reach a huge audience. The amount of time we spend using technology far outweighs the time we indulge in other sociable activities where traditional methods would have been beneficial.
Need for screens
According to a recent study by mobileinsurance.com, the average person spends 90 minutes a day on their phone. That equates to 23 days a year, totalling a huge 3.9 years spent just using a phone.
With screen time becoming more and more common in the technological age, brands are looking for ways to reach out to the online audience. According to mobileinsurance.com, 24% of respondents spent time on their phone surfing the web, with calling people being the sixth most popular activity on a smartphone.
The amount of time spent browsing the internet, provides business with ample opportunity to exploit the world of online advertising. Online marketing is the way forward to increase exposure for small and large businesses alike. Included in online marketing strategies are social media campaigns, pay per click advertising and optimised SEO writing.
The power of the internet
Brands now have an increased social media presence, with individuals and sometimes teams having complete control over their social media accounts. This allows for almost 24/7 coverage, giving brands incredible first hand interaction with their consumers.
Pay per click advertising has recently become one of the quickest and most effective advertising strategies available. Every time a customer clicks an advert to visit a website, the company of the website gets paid. For big, well known brands who rank top in Google and Yahoo! search results, it can provide a quick way to receive vast amounts of money.
Closely behind surfing the web was time spent on social media. Facebook has recently seen a huge increase in video sharing, with it hopefully trying to offer services which could rival those of YouTube and AOL. Video sharing on social media sites is now bigger than ever and can offer traffic to websites as well as a little personality and enthusiasm.
Thankfully, Ranking Solutions can offer all of these services, tailored for your company to ensure you get the best results on search engines such as Google and Yahoo!. With over fifteen years of industry knowledge, they are a leading UK online marketing company who adapt and change as the internet does, providing the most up to date strategies for all your marketing needs.
A spokesperson for Ranking Solutions said:
"Online Marketing is the future of advertising. We offer a wide range of packages to suit your needs and budget. We've had remarkable results and can cater for small business and large businesses. Taking online marketing to the next level could be what your business needs to move forwards."
Company name: Ranking Solutions
Tel: 01282 452 096
Contact person: Gareth Owen
Address: Network 65 Business Park, 7 Kestrel Court,
Bridgewater Close, Hapton,