Albany, NY -- (SBWIRE) -- 10/16/2013 -- Researchmoz presents this most up-to-date research on The Insurance Purchase Decision - US - October 2013. The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Insurance Purchase Decision.

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

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TABLE OF CONTENT

Scope and Themes
What you need to know
Data sources
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Insurance ownership, by type, July 2013
Market drivers
Demographics favor growing sales
Figure 2: US population growth, by age, 2008-18
The consumer
Insurance agents are still important
Figure 3: Top five sources of insurance information, by age, July 2013
Most people don’t plan to purchase insurance any time soon
Figure 4: Plans to purchase any type of insurance independently, by type, July 2013
Automatic renewal is a challenge
Figure 5: Attitude toward automatic renewal, by age, July 2013
Customer satisfaction
Figure 6: Customer satisfaction, by type of insurance, July 2013
What we think

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Issues and Insights
How can the industry encourage consumers to purchase life insurance?
Issues:
Figure 7: Life insurance ownership, by household income, July 2013
Insights:
How will healthcare reform affect who purchases health insurance?
Issues:
Insights:
Figure 8: Top five sources of information for independently purchased health insurance, by source, July 2013
How will private health exchanges change the health insurance landscape?
Issues:
Insights:
How can insurers attract the young customers they need?
Issues:
Figure 9: Top five sources of insurance information, by age, July 2013
Figure 10: Importance of insurance company’s online capabilities, by gender and age, July 2013
Insights:

Trend Application
Inspire trend: Return to the Experts
Inspire trend: The Power of One
Figure 11: Incidence of insurance ownership – have no insurance, by marital status, july 2013
Mintel futures: Humans

Market Size
Key points
Life insurance net premiums increased sharply from 2010 to 2011
Figure 12: Life insurance industry statistics, 2011 vs. 2001 and 2010
Auto insurance premiums continue to rise
Figure 13: Auto insurance – total written premiums, 2004-12
Homeowners/renters premiums up 5.7%
Figure 14: Homeowners insurance – total written premiums, 2004-12
Health insurance premiums are increasing
Figure 15: Health insurance – total written premiums, 2004-12
More people have auto insurance than any other kind
Figure 16: Type of insurance owned, July 2013

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