The report covers the present scenario and the growth prospects of the “Global Mobile Advertising Market” for 2018-2023
Houston, TX -- (SBWIRE) -- 03/14/2018 -- Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach targeted users through various devices to deliver information about innovative tools and technology. Mobile advertising solutions enables advertisers to target users, such as advertising campaign solutions, in order to a reach defined set of goals which includes raising brand awareness, establishing brand and increase rate of conversions and so on.
Location-based marketing is the next big thing for all mobile advertisers, taking personalized marketing to the next level. Whether it is about delivering a personalized message in closed proximity to your retail store or an offer discount to people, who have recently just visited a competitor, location-based marketing has a tremendous impact in engaging potential customers for a targeted campaign.
The major vendors in the Mobile Advertising market include
Amobee, Inc., AOL, Apple Inc., Chartboost, Drawbridge, Euclid Analytics, Facebook, Inc., Flurry, Flytxt, Google, Inc., Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., Nokia, SAP SE, Tune, Inc., and Yahoo! Inc.
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Advertisement Campaign solutions holds the largest share as political parties are using these solutions for attracting the attention of population in their region during different stages of elections which include local body to national level elections. The reporting & analytics solution is expected to be the fastest growing segment in the forecast period due to rising adoption of data analytics solutions in understanding the mindset of customers.
The Mobile Advertising industry research report analyses the supply, sales, production, and market status comprehensively. Production market shares and sales market shares are analysed along with the study of capacity, production, sales, and revenue. Several other factors such as import, export, gross margin, price, cost, and consumption are also analysed under the section Analysis of Mobile Advertising production, supply, sales and market status.
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Table Of Content:
Chapter 1 Mobile Advertising Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
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