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The New Canadian Retirement: As Life Expectancies Boom & Interest Rates Plummet, New Book Exposes Action Plan for 'Rock Solid' Retirement

Combining over thirty-years of financial planning experience by author Brian Mercer, ‘The New Canadian Retirement: an Action Plan to Construct a Rock Solid Retirement’ addresses the abundant challenges faced by Baby Boomers as they enter retirement in a climate that is working against traditional financial strategies. The book’s highly-actionable blueprint helps readers identify which income source to use, how to be ‘tax smart’, avoid retirement plan killers and prosper with the highest possible returns as low interest rates prevail.


London, ON -- (SBWIRE) -- 11/04/2014 -- There’s no way to sugarcoat it; the Canadian economy is stagnant and today’s retirees face a unique set of challenges that weren’t present a generation ago. This confusing cocktail of low interest rates and ever-changing bank products has led to a wealth of myths and bad strategies that leave millions of Baby Boomers counting the pennies when they should be enjoying them. Having cracked the code to building a growing and profitable retirement portfolio that works today, financial advisor Brian Mercer has compiled it into a potentially life-changing new book.

‘The New Canadian Retirement: an Action Plan to Construct a Rock Solid Retirement’ is the only book of its kind geared toward the Canadian market.


As one of Canada's premier financial advisors, Brian Mercer has already set hundreds of baby boomers on the road to retirement income prosperity. Now, with his important new book, The New Canadian Retirement, he outlines a step-by-step action plan for creating a tax friendly income stream and a financially worry-free retirement. Concern about retirement finances is a consistent theme for anyone approaching retirement or recently retired. Historically low interest rates, volatile markets, complex taxation issues and changes to Canada Pension Plan and Old Age Security will affect almost everyone in the 50-70 year old bracket. Let's be clear about one thing, these are challenging times for retirees. The New Canadian Retirement provides an action plan that will enable you to:

- Reduce taxes on your retirement income and estate. Maximize government benefits and entitlements that are frequently not utilized.

- Prioritize which retirement assets to draw on first and which ones to use later.

- Integrate government and personal assets for maximum returns and tax efficiency.

Boomers who have spent a lifetime diligently amassing assets for retirement: Now they need a plan to efficiently draw on these assets to create a financially secure retirement. This book will enable you to maximize what you have taken a lifetime to build.

“Life expectancies in Canada are higher than they have ever been, so the average retiree has to make their money stretch further,” explains Mercer. “Many will find that their retirement funds shrink as they spend them, with no “topping up”. That’s where my plan comes in – because it not only makes best use of the money you have saved, but shows you how to grow your portfolio in a climate where most gain just a few dollars of interest each month.”

Continuing, “I also debunk many myths that lead retirees and near-retirees down dangerous paths. After turning the last page, the reader will have a firm grasp on what retirement finances are all about, and be empowered to make the best choices for their dollars and their livelihood. It’s a completely different ball game these days.”

The book has enjoyed lavish pre-publication reviews. Andrew McCreath, President & CEO of ForgeFirst Asset Management and host of BNN's ‘Weekly with Andrew McCreath’, comments, “Brian’s new book is an inspirational read, a wealth of information and a go-to roadmap for any Baby Boomer who wants to meet their goals of retiring financially independent. Having read many other retirement guides, I find myself returning to The New Canadian Retirement. Thought provoking and a must read!”

‘The New Canadian Retirement: an Action Plan to Construct a Rock Solid Retirement’ is due for imminent release.
ISBN: 978-1-49740-592-9.

Those looking for advice on tax effective income structures, succession planning and portfolio management are also urged to consider Mercer’s consulting services offered through Mercer Private Counsel: http://www.mercerprivatecounsel.com

About Brian Mercer, MBA, CFP®, CIM
Brian brings to his clients almost 30 years in the financial industry with experience as an Executive Director, Private Client Group and Portfolio Manager in London, On. Brian is recognized as an expert in investments, retirement, tax and estate planning for value conscious individuals, professionals, business owners, corporate executives, and retirees who are serious about attaining financial independence and success. After graduating from Wilfrid Laurier, Brian has also attained his MBA, CFP® and CIM designations. A resident of Exeter, Brian is married to his wife Becky of over 20 years. Together they have two daughters and a son. Between the five of them, they have a very active lifestyle with as much hockey as possible!