Media, PA -- (SBWIRE) -- 07/23/2019 -- As one of the most formidable forces in radio advertising, The Radio Agency understands how to avoid killing a radio campaign. Mark Lipsky, CEO & Creative Director of The Radio Agency, has seen it happen before. In The Radio Agency's latest blog update, Lipsky details the many ways people unintentionally murder their own radio campaigns. Continue reading to learn how to avoid campaign suicide on the radio, as explained by Mark Lipsky.
One of the most common causes of a failed radio campaign is rooted in the scripting process. As Lipsky notes, some companies' higher-ups (in many cases, the owner) have a tendency to prematurely green-light the first idea they fall in love with. This approach is problematic because it fails to make use of a writing staff's full potential. Additionally, Lipsky explains the stark difference between writing for print and writing for radio. This difference frequently goes unnoticed or ignored in many agencies, and it's one of the main reasons why so many campaigns simply "sound wrong" on the radio and die young.
Lipsky also points out how some companies botch their radio campaign's call to action. From over-complicated messaging to hard-to-remember response destinations, there are many ways to drop the ball on a call to action. That is why it's worth it to invest extra money into obtaining an easy-to-remember phone number, URL, etc. Lastly, Lipsky calls out the most prevalent media mistake in his industry: When media planners buy spots on their favorite radio station, despite the station's less-than-ideal audience for the campaign. A radio campaign must have an objective, calculated plan to be successful.
The Radio Agency's latest blog post is just one example of the vast breadth of knowledge clients gain access to when they join forces with Mark Lipsky and his team. For help producing and exhibiting lead-generating FM and Sirius radio ads, reach out to the experts at The Radio Agency today.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.