The Radio Agency

The Radio Agency Discusses the Effectiveness of Pandora Radio Advertising in New Article


Media, PA -- (SBWIRE) -- 07/14/2017 -- The Radio Agency recently released a new article that discusses Pandora and why companies may want to consider it for advertising. When planning a radio advertising campaign, there four platforms to consider: terrestrial (AM/FM), satellite (SiriusXM), streaming (like Pandora) and on demand (podcasts). No advertising agency understands these four platforms like The Radio Agency, and when it comes to advertising with Pandora, they use their knowledge and experience to effectively create and manage campaigns.

Beyond Pandora's massive reach of 82 million monthly listeners, The Radio Agency notes that it's very effective to use Pandora when targeting certain demographics or socio-economic sectors, because all users enter their gender, date of birth, and zip code upon registering. In addition to these primary demographics, Pandora allows advertisers to target potential consumers by more than a thousand category segments, including lifestyle, household income, occupation, life stage, hobbies, and buying intentions.

Pandora runs audio commercials, either 15 or 30 seconds, as well as on-screen banner ads visible on smartphones, tablets, and computers. Lastly, advertisers can even assign banners unique URLs to keep track of how many listeners click on them.

With over two decades of experience, The Radio Agency specifically focuses their advertising strategies for the radio, which in today's world, includes Pandora. No other advertising agency combines the knowledge and experience they do. Businesses seeking to utilize Pandora ads, as well as ads for other radio platforms like SiriusXM satellite, traditional AM/FM platforms, and podcast channels, should contact The Radio Agency. To learn more, please visit or call 800-969-2636.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at