The Radio Agency

The Radio Agency Explores the Costs of Radio Advertising in Latest Article


Media, PA -- (SBWIRE) -- 06/28/2019 -- Curious advertising professionals and media planners will want to read The Radio Agency's latest blog post, which details the financial resources required to execute a successful radio advertising campaign. The article draws upon the experience and industry knowledge of Mark Lipsky, CEO & Creative Director of The Radio Agency in media buying and radio advertising.

It starts by warning readers not to underspend or overspend on radio ad campaigns. For Creative and Production Services, Lipsky notes that many radio stations offer free advertising services, but he warns readers that "free" comes with a price. The creative staff at such radio stations are often swamped with demands from dozens of clients, and their creative teams often have no knowledge of the products they advertise. Additionally, the "free creative services" radio stations tend to recycle the same voices over and over as experts on every topic.

On the Media side, Lipsky stresses that the best place to start is to figure out which radio platforms are a good fit for your needs. AM and FM radio are vital for local campaigns, while SiriusXM is a "must consider" for national advertising campaigns, specifically B2B advertising partners or advertisers targeting the 35 plus market.

Towards the end of the blog post, Lipsky notes that national campaign budgets should consider a budget range from $50,000 to $150,000 for four-to-six-week campaigns. When it comes to local advertising on the radio, it's more ambiguous, as costs will vary with market size. The article offers more details about smart media buying for any advertising professionals or media planners who are seeking to sharpen their skills.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at