Media, PA -- (SBWIRE) -- 03/27/2017 -- Mark Lipsky, the founder and president of a premier radio ad agency, The Radio Agency, just released an article that details the radio industry's seismic growth over the past decade. The write-up, in which Lipsky parallels radio's renaissance to the industry's embrace of technology, is accessible on The Radio Agency's website.
A little over a decade ago, radio's demise seemed inevitable as new forms of technology—online games, music videos, iPods and so forth—made their way into the hands of consumers. "But rather than sing its swan song, the radio industry found a way to again make itself relevant," said Lipsky. "Not only did radio figure out a way to survive; it found a way to thrive and flourish to levels of listenership higher than before."
According to Lipsky's article, 92.7 percent of all American adults age 18 and older listen to AM/FM each week.
Beyond the traditional AM/FM platform, newer radio media boast high volumes of listenership as well. For instance, smartphone streaming radio platforms (think Spotify and Pandora) are used by roughly a third of Americans, a 20 percent annual increase in listenership.
"Regardless of the platform, radio listenership is up across the board, and continues to see steady, exponential annual growth," said Lipsky. "That's great news for advertisers, who can reap the benefits of large audiences, as well as the pinpoint targeting that these new platforms offer."
Lipsky is calling all advertisers to "crank it up," take advantage of radio's successes and devote more their marketing budgets to its myriad platforms.
To learn more about The radio agency's services, like radio spot advertising campaign services, please visit their website or call 800-969-2636.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at firstname.lastname@example.org.
For more information, please visit http://www.radiodirect.com.