Melbourne, VIC -- (SBWIRE) -- 08/28/2015 -- Complaints continue to roll in about certain advertisements in Australia. The Advertising Standards Bureau reports they have received over 2,700 complaints in the first six months of 2015. For example, one company received 161 complaints for using a colloquial term that many considered to be swearing. Companies need to find ways to attract attention to their business, yet do so in a way that doesn't draw negative publicity, and the right Advertising agency Melbourne can be of assistance with this.

"Although the complaint against the first company was dismissed, one promoting a dating site for married people was upheld. Companies want an advertising firm that improves their brand image, leaving consumers with a positive impression, and a good way to do so is to find creative ways to advertise the company. This puts the consumer first, by offering an ad that they love to engage with," Michael Abdel, spokesperson for The Sphere Agency, announces.

Research helps companies determine what they need to do to engage a consumer, and little insights gained from this research play a major role in the success or failure of an ad. Although consumers may complain about an ad, it actually draws more attention to the company. It's a matter of finding the right line between what is just enough and what is too much.

"The Sphere Agency knows where this line is drawn and, thanks to our success in this area, we work with many major businesses in the country. This includes Genesis Fitness, Melbourne Heart, Interflora and more," Abdel continues. "In addition, the company helped advertise Nando's Bruno Stunt, Nando's Portugasm, and others. Through activations and sponsorships, we work to surprise consumers and make them want to learn more. Our clients know they can count on us."

Many other factors influence the success or failure of a business. Companies require a means of tracking results, to determine what works and what doesn't. In addition, they must recognize what appeals to the target audience and where they need to concentrate their efforts. For example, 74 percent of Australians never leave their home without their mobile device. Companies need to take this into consideration when working with a Marketing agency Melbourne to ensure they understand what the target audience wants and needs and can provide it for them.

"Contact The Sphere Agency today to get started. We offer everything from brand funded entertainment and content to data analytics to make certain every client has the tools and resources needed to achieve their goals. We are ready to help you get started today," Abdel declares.

About The Sphere Agency
The Sphere Agency believes in big ideas and makes the ideas bigger through the use of a smart media mix. The company operates in a stripped-back, responsive environment, relying on a core team that brings these ideas to life. The process has been streamlined to be flexible and meet the needs of clients, while helping them achieve the best return on investment.