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The World Just Got a Little Cooler with the Launch of Snowballs, Cooling Underwear for Conceiving Men


New York, NY -- (SBWIRE) -- 01/16/2014 -- As of today, men struggling with infertility have an original new way to encourage healthy sperm production. Snowballs™ is a scientifically proven cooling underwear for men attempting to conceive…as well as any man who wishes to practice the cooling arts. Manly cooling has been shown to increase sperm count, and the company has created a comfortable, stretch organic cotton boxer-brief – combined with a removable ergonomic SnowWedge – that keeps men cool and helps them succeed naturally before investing thousands in other risky, more invasive fertility solutions.

The Snowballs™ Story

“So here’s what we’re doing,” the founders would say at parties. “We’re researching cooling devices and the male… order to create comfortable underwear that will chill your balls.”

This was a conversation starter, to put it mildly. Several months later, when an unsuspecting lunch guest caught them in the kitchen holding bags of frozen peas to the fronts of their pants, they were already convinced that they were onto something big. The lunch guest had her doubts.

Male infertility accounts for roughly 40% of all infertility, but it’s still tough to sound cool when talking about it. That’s why they loved the name they'd dreamed up for this still-imaginary product: Snowballs! Some thought it was insensitive, or inappropriate, but for them it was just a punch line for a story they were dying to tell. They had both been through the “fertility factory” with their wives, losing their money and their minds until they began to look more closely at the actual causes of infertility…and became obsessed by heat.

One of the couples really provided the breakthrough. It had been a painful year. There had been a silent miscarriage after two years of trying, and the best doctor that money could buy had said that their chances were now zero. They ignored his advice and saw another doctor, and then another, until finally one took the time to sit down with them and listen carefully. Almost immediately, he had a new plan. First, the husband should begin icing his balls. Huh? And then he should have himself tested for a varicocele. Again, huh?

But they went home that day thinking: Why not? They had tried just about everything else. And so they began to do some research into heat and varicoceles, which are enlarged veins in the scrotum that bring more blood and raise scrotal temperatures. And heat? Well that’s why a man’s balls are outside his body, after all – to keep sperm cool and healthy. And that was just a start….

This heat thing made intuitive sense, and they were guys, and they knew how to fix things, and maybe they could hack their fertility. So they began to ice…

And a beautiful daughter was born about a year later…

And they became committed to sharing what they had learned with anyone who would listen. They researched cooling devices, chemical compounds, organic cottons, and ergonomic underwear. They perused dozens of scientific studies and solicited factories all over the world to help produce underwear that would be comfortable and convenient. And now they’re launching a quality cooling boxer-brief that can have real benefits for millions of couples out there. And that’s pretty cool.

A Brief Look at the Science

Since the mid-‘60s, scientists have been aware that scrotal cooling can improve male fertility, but no controlled tests were done until the mid-‘80s, when the advantages of cooling were first clinically shown. By then, however, fertility had become a lucrative medical industry, and doctors found it in their interest to promote the most expensive treatments. Simpler, organic possibilities were dismissed despite an increasing number of studies confirming their effectiveness.

Now we know that the testes of men with fertility problems tend to be naturally warmer by an average of over one degree Celsius, which is significant in this delicate science. We also know that if we can lower scrotal temperature on a consistent basis, fertility will improve.

Snowballs™ should increase both sperm quality and quantity, and should give men a better chance to conceive at minimal cost, but fertility science is complex, and conceiving men will also want to consult with their fertility specialist. Snowballs™ may end up being just a supplemental treatment for some. It can’t hurt, and it’s worked before, so it’s the company’s fervent hope that it will work for many others, too.

The Design

Snowballs™ are now available via the company’s website: The Fertility Pack, which retails at $59, includes two pair of stretch organic cotton boxer-briefs, three unique SnowWedges, so there’s always one around to help you cool down, and A Gentleman’s Guide to Cooling, a booklet detailing what else men can be doing to maximize their chances at fatherhood.

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