Dallas, TX -- (SBWIRE) -- 05/31/2016 -- Shane Melaugh and Paul McCarthy, co-founders of Thrive Themes, have just announced the launch of Thrive Ultimatum, a scarcity plugin for WordPress. This plugin allows any blogger, internet marketer, or online business owner to easily add scarcity marketing elements like countdown timers and evergreen scarcity campaigns to their promotions.

"Here at Thrive Themes our focus is always on helping you improve conversions on your website," said Shane Melaugh. "So we're always on the lookout for the latest techniques, methods, and technologies you can use to make this happen."

Scarcity marketing can be applied to a sale by discounting a product for a limited time only, by limiting the number of products available at a discounted price, or a combination of the two. This gives the customer a sense of urgency and can often multiply the number of items sold during a promotion.

"Scarcity marketing is actually one of the basic tools every marketer needs to have. Every online business should make use of this," said Melaugh.

Thrive Ultimatum will be released on Monday, 30 May 2016. For the first seven days after the launch it will be available to buy at almost 50% off the usual price. For more information on this plugin's suite of features and how it compares to other similar products, read this in-depth Thrive Ultimatum review.

About Thrive Themes
Thrive Themes is a company focused on making high quality tools for online business owners. Their WordPress themes and plugins are optimised for speed and high conversions, and are regularly updated with new features.

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