Telford, PA -- (SBWIRE) -- 03/02/2018 -- Creating direct mail that is engaging for the end recipient is simple when using the printing services of Tiger Printing Group. As one of the first providers of digital printing and large format printing in Philadelphia, PA, this full-service printing company has been taking care of the promotional and printing needs of their clients since 2002.
Even though some businesses rely on digital outlets to reach customers, there are tangible features to direct mail that can have more of an effect on the end recipient. Tiger Printing Group has mastered what they call the five key elements of print.
The first element that their direct mailers provide to the end recipient is texture. Paper stock comes in several textures, which can help businesses tell a marketing story. Second is scent. Using aroma as a subtle marketing tool has proven to trigger positive associations and in turn, increase sales.
Color is the third element of this company's direct mail approach, as creating a look that stands out from the competition is vital. Using QR codes in a printed piece that lead to video is their fourth element for an engaging mailer. Lastly is dimension as pieces of mail that draw attention and entice the recipient to see what's inside.
Those who believe their business can benefit from the expertise and knowledge that Tiger Printing Group provides when it comes to direct mailers or large format printing in Allentown, PA can reach them at 215-809-3716 or visit http://tigerpg.com for more information.
About Tiger Printing Group
Tiger Printing Group is a full-service printing company founded in 2002 by business partners Bruce Pedersen and Craig Lindsay. They offer businesses with a variety of high quality printing services which are completed via their digital, commercial, offset and large format printers from a state of the art 28,000 square foot facility in Telford, Pennsylvania. With its facility centrally located in the Mid-Atlantic region, Tiger Printing Group is capable of conveniently serving many businesses nationwide.
To learn more about Tiger Printing Group, or to get in touch with one of the company's experts, please visit their website at http://tigerpg.com/.