Boston, MA -- (SBWIRE) -- 06/24/2014 -- Overall toilet care products suffered from the fierce competition of bleach in Tunisia. This latter maintained its leadership as a toilet care product as it is considered as hygienic and efficient in terms of cleaning. Additionally, the low price range of bleach negatively impacted value sales of toilet care. Low consumers' demand for toilet care products therefore resulted in higher retail prices which offset the weak volume performance.
The competitive landscape is somewhat consolidated within toilet care. These products are considered as non-essential due to the fierce competition from bleach. The landscape consists of domestic manufacturers and key international players. Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) was in first place with a value share of 29% in 2013. The company is competitive in terms of pricing and well-trusted with its leading brand, Choc, enjoying significant brand loyalty.
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Toilet care is expected to perform well over the forecast period. Compared with the review period, value sales of toilet care are anticipated to grow at a faster pace. This will likely be driven by increasing but slow consumer demand for these products and expected price increases. Toilet liquids is expected to remain the only category to register any significant value sales over the forecast period. As a result, toilet care is anticipated to post a 3% CAGR over the forecast period in constant value terms at 2013 prices.
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The Toilet Care in Tunisia market research report includes:
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- What are the key new product launches in the toilet care products?
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