New Consumer Goods market report from Euromonitor International: "Toilet Care in Tunisia"
Boston, MA -- (SBWIRE) -- 06/24/2014 -- Overall toilet care products suffered from the fierce competition of bleach in Tunisia. This latter maintained its leadership as a toilet care product as it is considered as hygienic and efficient in terms of cleaning. Additionally, the low price range of bleach negatively impacted value sales of toilet care. Low consumers' demand for toilet care products therefore resulted in higher retail prices which offset the weak volume performance.
The competitive landscape is somewhat consolidated within toilet care. These products are considered as non-essential due to the fierce competition from bleach. The landscape consists of domestic manufacturers and key international players. Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) was in first place with a value share of 29% in 2013. The company is competitive in terms of pricing and well-trusted with its leading brand, Choc, enjoying significant brand loyalty.
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Toilet care is expected to perform well over the forecast period. Compared with the review period, value sales of toilet care are anticipated to grow at a faster pace. This will likely be driven by increasing but slow consumer demand for these products and expected price increases. Toilet liquids is expected to remain the only category to register any significant value sales over the forecast period. As a result, toilet care is anticipated to post a 3% CAGR over the forecast period in constant value terms at 2013 prices.
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toilet Care in Tunisia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Toilet Care in Tunisia?
- What are the major brands in Tunisia?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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