Rockville, WA -- (SBWIRE) -- 07/10/2018 -- The increasing awareness among people pertaining to health and hygiene, especially in emerging economies and developing markets is boosting the global market for toilet care products. Owing to the presence of harmful bacteria in toilets in high numbers, diseases, such as diarrhea spread easily. In a bid to prevent this, toilet care products are witnessing a high demand in making the toilet clean and germ free.

Apart from this, the significant rise in the spending over advertisements in a number of mass media channels is also promoting the global market for toilet care products significantly. However, the high usage of conventional products, such as phenyls and acids, to clean toilets, especially in emerging nations, may restrict the market growth in the years to come. The markets in the developed economies, such as the U.S. and the U.K., are already saturated, which is also a negative sign for the growth of this market, reports the research study. According to a Fact.MR report on the global market for toilet care products, the market will touch a value of nearly US$5.39 bn by the end of 2022, rising at a sluggish CAGR during the period from 2017 to 2022.

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Demand for Toilet Care Liquids to Increase

The demand for toilet care liquids is expected rise significantly in the near future. The opportunity in this segment is likely to reach a value of nearly US$3.20 bn by the end of the forecast period, however, at a sluggish CAGR. The toilet care liquids segment has held around two-thirds of the revenue share of among all the types of toilet care products in 2017 and is projected to lose market share a bit by the end of 2022. The modern trade channel segment is likely to surface as the key sales channel for the distribution of toilet care products in the years to come.

APEJ to Dominate Global Toilet Care Products Market

In terms of the geography, the global market for toilet care products has been classified into North America, the Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan, Latin America, and Europe. Among these, the market in APEJ has been dominating the global market. Research analysts expect the scenario to remain same over the next few years in terms of value, thanks to the high demand for these products. The market for toilet care products in Asia Pacific excluding Japan is likely to surface as the most attractive market too in the coming years; however, it will rise at a moderate cumulative average growth rate. Other regional markets are also expected to register a significant rise in their valuations in the near future, thanks to the enhancement in the living standard of people, states the research report.

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The global market for toilet care products demonstrates a highly competitive and fragmented business landscape. Some of the key players reviewed in this report are Henkel AG & Co. KGaA, Unilever N.V, SC Johnson & Son, Inc, Church & Dwight Co., Inc., Dainihon Jochugiku, Dabur India Limited, Ecover, Procter & Gamble Co., Kobayashi Pharmaceutical Co., Ltd, Kao Corporation, Nice Group, and Johnson & Johnson. These players are focusing on innovation and technological advancements in order to retain their positions in the global market, notes the mear study.

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