Transparency Market Research

Research Delivers Insight Into the Global Outlook for Tonic Water Market : TMR

Global Tonic Water Market to Reach US$2.45 bn by 2025

 

Albany, NY -- (SBWIRE) -- 10/24/2018 -- In 2016, the opportunity in the global market for tonic water was US$1.52 bn. Expanding at a CAGR of 6.10% during the period from 2017 to 2025, it is likely to touch US$2.45 bn mark by the end of the period of the forecast. Alcoholic drinks have surfaced as the main application area of tonic water and the scenario is anticipated to remain same over the next few years. Among products, flavored tonic water is witnessing a relatively higher demand than its non-flavored counterpart.

Among the geographies, Asia Pacific has been leading the market for tonic water across the world. Expanding at a CAGR of 5.70% between 2017 and 2025, this regional market is anticipated to remain on the top over the next few years, states the market study.

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Increasing Disposable Income Reflects Positively on Demand

The increasing disposable income of people, thanks to the rapid industrialization and the strengthening of economic condition in various countries across the world, has reflected dramatically on their lifestyles, resulting in augmented consumption of alcohol such as vodka and gin. "Since tonic water is used to mix into these spirits to make a drink, its demand is also increasing significantly," states a researcher at TMR. The constant rise in the number of clubs, lounges, and bars, fueling alcohol consumption, is also fueling the sales of tonic water, reflecting greatly on this market.

Savvy participants in the global tonic water market are pitching flavored products to customers in order to up demand and sales. To that end, they are pouring money into research and development of innovative products.

Majorly fuelling the global market for tonic water is the rising disposable income of people on account of industrialization and economic growth. Rapid urbanization too plays a role in stoking demand for it has resulted in increasing intake of alcohol to which tonic water is often added. Apart from that the surging popularity of social media and the internet has had a positive influence on the market too.

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Popularity of Gin and Vodka in Europe Propels Market

Geographically, North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa are the key regions studied in the report. At present North America and Europe market dominate the global market for tonic water volume-wise. By 2025, the two regions are expected to collectively account for 67% share in the global market. This is because of the surging popularity of gin and vodka in Europe, with which tonic water is usually added.

Asia Pacific is another key market for tonic water which is expected to rise at a steady CAGR of 5.7% during the period between 2017 and 2027 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake. Latin America is expected to expand at a CAGR of 4.8% because of changing lifestyles, rising urbanization and increasing per capita income in this region.