London, UK -- (SBWIRE) -- 08/06/2015 -- A recent report by Business2Community has been exploring the importance of cover letters when applying for job roles. In what can seem like an increasingly competitive employment market, it is important that candidates make and sustain a positive first impression. Yet the report showed that although cover letters are formally required 40% of the time, many businesses often expect one without any explicit requirement. However, of all those received, cover letters were read only about 30% of the time. This suggests that many cover letters and documents are not making the right first impression, and this could play a role in them going unread.
A strong cover letter is an important component in applying for employment. It is a document which allows the individual to formally articulate themselves, to express their skills and knowledge, and in turn create a strong profile. This means it can be highly disappointing when a cover letter is rejected or not read at all.
However, many businesses have come forward not only praising the method of the cover letter, but also suggesting ways to get them noticed and read – even before opening. Key commentators on the news were Pitshanger Envelopes, major suppliers of a range of envelopes across multiple industries.
They gave this reflection according to the report:
"The fact that cover letters are only being read 30% of the time suggests that a significant proportion are going unread for what could be important reasons," A spokesperson said "In turn, it could be seen that not only are the contents of the cover letter expected to be excellent, but the way the document is presented is crucial too. Many businesses want CVs and cover letters sent through the post, so it really matters that you get the technique right. A key way to allow for positive presentation is by selecting the most suitable envelope. That is why we take pride in offering such a wide selection – colored options allow for a presentation which is sure to stand out, whilst black envelopes can add elegance and stunning simplicity if this is the effect you want. We would urge people to consider this important step in letter writing and sending- that is the envelope which is chosen. You want to make a choice which attracts attention and demands to be opened."
Name: Richard Herd
Galley Hill Trading Estate,
Tel: 01322 313666