Albany, NY -- (SBWIRE) -- 04/04/2014 -- Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily as consumers seek transparency and authenticity from companies that produce green products.
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Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Issues and Insights
For the love of green or money?
A new green attitude: how is green purchase behavior changing?
Consumers want a little less talk and a lot more action
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