Boston, MA -- (SBWIRE) -- 01/22/2014 -- The position of licensed brands has strengthened in toy and games in Ukraine. The launch of Monsuno is the brightest example of this trend. For other licensed toys, advertising and their presence in non-toy categories stimulated the demand for traditional toys and games under these licenses. For instance, Disney Fairies and Cars appeared in grocery and stationary products and, as a result, sales of traditional toys and games by these brands increased.
Euromonitor International's Toys and Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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