AFS Technologies, Inc.

Trade Promotion Management Leader AFS Technologies Furthers Customer Acquisition with Indirect Channel Visibility


Phoenix, AZ -- (SBWIRE) -- 09/20/2016 -- AFS Technologies (, has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company's great success. Bellini said, "We have a dominant position in the Americas with over 19,000 users of our TPM Retail product at the beginning of 2016, as published in a recent Gartner report."

Over the past two years the Phoenix-based technology leader has successfully implemented more than twenty new customers including John B. Sanfilippo & Son, Inc., Signature Brands, and Traditional Medicinals.

"The comprehensive AFS TPM Retail solution provides broad visibility into our trade spend activities, particularly among indirects, an area our organization hopes to better measure and evaluate. Within just a few weeks, our executive team was armed with the insight needed to strategically align planning and forecasting with top corporate objectives," said Tim Pantzlaff, Senior Manager Sales Services, Traditional Medicinals.

"Based on customer feedback and what we are seeing in the market, we plan to deliver functionality that focuses on the specific needs of managing trade spend more efficiently. We will also drive the use of practical and actionable analytics to TPM users. The purpose-built functionality, integrated predictive analytics and management by exception analytics will keep AFS in a strong leadership position for fiscal year 2017 and beyond," added Bellini.

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its thirty-year history, AFS serves more than 1,000 customers of all sizes in over fifty countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech.