Effective brand management involves devising artistic inroads in the psyche of target audience. Traffic NYC is an experienced agency in formulating ideal branding strategies.
New York, NY -- (SBWIRE) -- 10/20/2014 -- Brand management must be able to capture the imagination of the target audience. Your brand has to be personally relatable to the audience. The viewers should be able to visualize the impact of your product in their lives. Branding should be able to tell why your product is better than that of your competitors,” CEO Michelle Edleman of Traffic NYC was explaining the secret recipe of successful promotions.
The reputed creative marketing agency operates as top brand management consultants in New York. “Our policy of attributing ownership of artworks to respective artists is a major reason why creatives are keen to associate with us. We manage a completely integrated licensing program, making sure artists grow in the safety of their uniqueness.”
The CEO was prompt to send across a reply to the inquiy mail from this correspondent. The brief interview that followed clarified the reasons why Traffic NYC has been able to establish itself as a leading brand for all and any kinds of marketing requirements.
“Our rich talent pool of creative artists forms the heart of our organization. We have a good coordination between the heart and the brain.” On asked about the brain, the CEO explained that the management at Traffic is unlike most other organizations where protocols have more priority over creative freedom.
“As brand consultants with more than fifteen years in the field, by now we have fortified our system based on channelizing freedom of expression. We assign the right professionals for appropriate projects. Our talent pool includes all specialities including different styles of illustration and photography. For a food project, we do not assign the work to a portrait photographer and so on.”
“As a branding service, we get into the skin of the product and the audience to find the points where the two can cohabit,” Michelle explained when asked to describe the services of Traffic NYC in a single sentence.
About Traffic NYC
Traffic NYC is a top creative branding coonsultancy service. The agency has been evolving with effective branding for the past 15 years.
Contact Person: Michelle Edelman, CEO
Address: 136 East 74th Street, New York, NY 10021
Telephone: 212 734 0041
Fax: 212 472 7709