San Francisco, CA -- (SBWIRE) -- 07/18/2013 -- A niche graphic design business in Australia has quickly grown to discover a worldwide market for its products, as the vintage tram scroll designs they produce can be easily applied to destinations and localities around the world, or even the events of a person’s life. The extraordinary success of Tram Scrolls has led to them making a commitment to their new customers- free shipping to the United States and the United Kingdom, as well as their native Australia.
The original designs started out as reproductions of ten popular Tram scroll design, which were based on destination blinds used by tram conductors in cities like Sydney, Brisbane, Melbourne and Adelaide. Since the business began in 2008, they now have over 250 designs from all over the world, including London, Paris and New York, replicating the routes of major tram, tube and overground lines in stylized typography.
The newest development for the company has been the advent of personalized art, in which individuals can list locations that are meaningful to them such as the route they took when travelling on a gap year, or the key events that have taken place in their life, or a relationship. The new initiative has seen the popularity of all their products soar, especially with customers overseas.
“The biggest evolutionary event the company has seen,” says Gary Klungreseth, the owner of the business, “is that after a very short period of time we started getting requests for these vintage throw back artworks to be personalized. Customers wanted to design their own versions of these stunning typographic pieces, and we were happy to oblige. Now, more than 80% of orders are for customers asking us to create their own bespoke bus and tram scroll artworks using anything from their favorite holiday destinations through to their life stories. This has taken us from a surprisingly popular national business to an incredibly popular international business, and is a true testament to the success of e-commerce in allowing the power of ideas to quickly become a much loved product and successful business.”
About Tram Scrolls
Tram Scrolls pioneered the concept of bus and tram destination art in Australia more than 5 years ago, these modern typographic artworks have since gone from strength to strength with the concept emerging as a major interior design trend. For more information, please visit: http://www.tramscrolls.com.au/