Boston, MA -- (SBWIRE) -- 08/22/2012 -- According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world. In 2011, the Swiss travel and tourism industry contributed 2.5% to the national GDP and directly accounted for 4.5% of the country's total employment. During the review period (2007-2011), the total number of trips undertaken by residents, both domestic and outbound, decreased, registering a CAGR of -1.24%. This decrease was primarily attributable to the economic downturn, a high unemployment rate and curtailed spending by residents. Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.

View Full Report Details and Table of Contents

Key Highlights

- According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world.
- In 2011, the Swiss travel and tourism industry contributed 2.5% to national GDP and directly accounted for 4.5% of the country's total employment.
- Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.
- The increasing strength of the Swiss franc, which has gained 24% against the euro since 2009, caused a decline in sales for Swiss retailers and hoteliers.
- Switzerland Tourism branded 2012 as the 'Year of Water' to celebrate the country's popular lakes, rivers and glaciers. The government is focusing on key source markets such as India, China, Brazil and Gulf countries for marketing campaigns in 2012 as European tourists may not spend as much due to the euro crisis.

Scope

This report provides an extensive analysis related to the impact of the travel and tourism industry on the Swiss economy:

- It details historical values for the Swiss travel and tourism industry for 2007-2011, along with forecast figures for 2012-2016
- It provides analysis of the overall travel and tourism industry, as well as individual market/category values for both the 2007-2011 review period and the 2012-2016 forecast period
- The report makes a detailed analysis and projection of tourist spending patterns in Switzerland
- The report provides employment and salary trends for various markets/categories of the travel and tourism industry

Reasons to Get this Report

- Take strategic business decisions using historic and forecast market data related to the Swiss travel and tourism industry
- Understand the demand side dynamics within the Swiss travel and tourism industry, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual markets/categories

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Travel and Tourism in Germany: Key Trends and Opportunities to 2016
- Travel and Tourism in Russia, Key Trends and Opportunities to 2016: Hosting of Winter Olympics Will Drive Investments In Tourism Infrastructure
- Travel and Tourism in the Philippines, Key Trends and Opportunities to 2016: Government Committed to Increased Investment and Regulatory Change to Promote Tourism Growth
- Travel and Tourism in Brazil, Key Trends and Opportunities to 2016: Hosting of FIFA World Cup and Olympic Games to Promote Tourism Growth
- Travel and Tourism in China, Key Trends and Opportunities to 2016: Tourism Infrastructure Benefiting From Government Investment
- Travel and Tourism in Indonesia, Key Trends and Opportunities to 2016: Public-Private Partnership Investments are Driving Rapid Development of Transportation Infrastructure
- Travel and Tourism in Egypt, Key Trends and Opportunities to 2016
- Travel and Tourism in South Africa, Key Trends and Opportunities to 2016
- Travel and Tourism in Vietnam, Key Trends and Opportunities to 2016
- Travel and Tourism in Mexico, Key Trends and Opportunities to 2016