Treatment Research Institute

Treatment Research Institute Launches Video Campaign as a Tool for Supporting and Finding Solutions to Substance Abuse


Philadelphia, PA -- (SBWIRE) -- 09/07/2016 -- In July of 2016, the prominent nonprofit substance use research organization, Treatment Research Institute, launched their Faces of Families Video Campaign focused on providing families with the support and direction they need to address the substance-related problems their loved ones and children may be struggling with.

The video campaign is a series of short, segmented films that provide relatable messages aimed towards helping viewers find trustworthy resources through the organization's' website, Family Resource Center, and reducing the feeling of loneliness and stigma that comes with addiction.

The videos, which are viewable on YouTube, coincide with the purpose of the Family Resource Center website - a central online hub that offers access to substance use resources. One of the motives behind the video campaign is to fill the void of scarce, trustworthy information about substance use.

The Treatment Research Institute recognizes how difficult it can be for families to find reliable and accurate information about substance use problems. The Family Resource Center website is the group's actionable output in response to the issue, curated from the best addiction resources and suited for parents and families looking to address their child's substance abuse problem.

In addition, the messages channeled through each video allows the audience to feel connected, encouraged, supported, and comfortable in speaking up about substance abuse. A key motive of the video campaign is to build connections between viewers so that those struggling with substance abuse issues gain the hope and motivation they need to find a solution to recovery.

Last but not least, the campaign embraces the organization's efforts in changing the way addiction is managed and treated, as well as how it is perceived by society. To view the videos, go to the Treatment Research Institute's YouTube channel. Families and parents looking for resources that will help address fighting addiction can visit

About Treatment Research Institute
Treatment Research Institute has been a leader in the substance use research field, with a belief that science can only be truly impactful when it is used to improve policies, programs and practices. TRI's work focuses on applying research to change behaviors, with the ultimate goal of improving outcomes for individuals, families and communities affected by addiction. Collaborations with distinguished partners from across the globe have enhanced TRI's quest to advance the way in which addiction is perceived and cared for. TRI's relentless commitment to discovering and disseminating solutions to substance-use problems drives its work, mission and vision. Learn more about TRI at