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Turkey Information Technology Report Q1 2015 - New Market Study Published

Recently published research from Business Monitor International, "Turkey Information Technology Report Q1 2015", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 12/01/2014 -- Our core scenario for Turkey is bullish over the medium term as a convergence of income growth, declining device prices, inward investment and domestic modernisation initiatives drive demand growth. Turkey has seen foreign investment in ICT rise over the last three years and it is increasingly viewed as a regional hub, with a strategic geographical location. Meanwhile, the government will also be a positive factor through a supportive policy umbrella and its goals for Vision 2023. However, there exists significant downside risk, from both the vulnerability of the economy to external shocks and the increasing concerns about the domestic political situation. Internet censorship is a growing characteristic of the Erdogan administration and could put off some investors from investing in internet start-ups, while an escalation of the eurozone crisis, a hard landing in China or a deterioration of the regional security situation could all derail growth.

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Headline Expenditure Projections

Computer Hardware: TRY11.6bn in 2014 to TRY12.7bn in 2015, +9.2%. Consumer purchases of tablets and notebooks expected to grow in 2014, while government investment in IT for education will add to growth momentum.

Software: TRY2.1bn in 2014 to TRY2.5bn in 2014, +18.9%. Consumer software spending will remain flat in 2014, but we expect ERP spending will grow, particularly among SMEs as the SaaS market deepens.

Services: TRY2.9bn in 2014 to TRY3.3bn in 2014, +14.6%. The outsourcing market in Turkey is primed for strong growth, with low adoption rates but large potential cost savings. We also identify strong prospects for cloud computing growth as telecoms operators invest in infrastructure and service development.

Key Trends And Developments

- Turkey further tightened state control over the internet with President Tayyip Erdogan's approval of a new law on September 11, adding to concerns over the Turkish administration's politicisation of the ICT industry....

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