Fuelling growth in the global market for turmeric is the growing awareness about its myriad health benefits. This is mainly on account of the presence of phytochemicals, namely demethoxycurcumin, diferuloylmethane, and bisdemethoxycurcumin.
San Francisco, CA -- (SBWIRE) -- 05/15/2018 -- Entry-barriers are practically non-existent in the global market for turmeric. As a result the market is choc-o-bloc with regional and global players. This not just makes the landscape fragmented but also highly competitive and diversified. Against such a backdrop companies are seen focusing on enhancing their brand values by churning out quality products and proactive marketing strategies. They are also seen indulging in competitive pricing and bolstering their distribution networks to up sales and surge ahead of their rivals. Overall, such strategies are serving to catalyze growth in the market.
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Global Turmeric Market: Drivers and Restraints
Fuelling growth in the global market for turmeric is the growing awareness about its myriad health benefits. This is mainly on account of the presence of phytochemicals, namely demethoxycurcumin, diferuloylmethane, and bisdemethoxycurcumin. Further, turmeric curcumin has important nutrients needed for the growth and development of the body. It also helps to bring down blood sugar levels, better liver health, boost effects of chemotherapy, battle cancer, and so on. This is because of its antibacterial, antiviral, antioxidant, and anti-fungal properties. Apart from its health benefits, it also adds flavor and color to cooked food.
Yet another important factor majorly boosting the market is the usage of turmeric in cosmetic products because of their ability to heal the skin and condition it too. It also brings about deep cleansing and has antiseptic and anti-acne properties. It can control wrinkles and crease formation on the surface of the skin as well.
However, despite so many unique perceived benefits of the products, players find it difficult to progress in the global market for turmeric owing to cutthroat competition, volatility in prices of raw materials, and difficulties posed by adverse weather conditions. To overcome such hiccups these players are seen banking upon product differentiation through unique value proposition.
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Global Turmeric Market: Trends and Opportunities
Some of key end use segments in the market are food and beverages and pharmaceuticals. Among them, the former is responsible for driving most of the demand in the market. Turmeric finds widespread usage as an edible coloring agent in a range of foods, most popular of which are curries. Besides, turmeric roots paste is used to marinate different types of meat and extend shelf life. Furthermore, it is also used in turmeric tea and smoothies, which are prepared with certified organic turmeric and do not contain any artificial additives and sweeteners.
Global Turmeric Market: Regional Analysis
From a geographical standpoint Asia Pacific is a prominent region due to the high usage of turmeric extracts for culinary purposes. India, China, Malaysia, and Thailand are some of the main drivers of the market in the region both in terms of production and consumption. Agriculture still forms the backbone of most economies in the region and India is the main producer of turmeric mainly on account of the suitable weather conditions and right kind of soil in the region.
Global Turmeric Market: Competitive Landscape
Our market intelligence reports provide actionable insights on some of the leading vendors in the food sector including Kraft Heinz, Unilever, Givaudan, ConAgra, Nestlé, 2 Sisters Food Group, The Hain Celestial Group, General Mills, Dr. Schär, and Epermarket. It finds that they are eyeing new untapped markets and strengthening their distribution channels and packaging to grow their market shares.
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