Tools Are Not a Strategy


Malvern, PA -- (SBWIRE) -- 06/26/2012 -- In light of a new Twitter application called “Feel On!” that turns tweets into comic strip pictures, Value Prop Interactive has just published a blog post by its president, Jose Palomino, titled ‘Tools Are Not a Strategy’.

The post examines how even the most clever Twitter applications are not substitutes for an effective and comprehensive marketing strategy. Palomino looks at recent examples of companies that have used Twitter applications strategically and successfully and asks readers to truly evaluate the meaning and use of their own social media applications.

About Value Prop Interactive
Value Prop Interactive delivers high-performance marketing method, training, and tools -- all designed for entrepreneurs, business leaders and marketing teams who are responsible for building the future of their company with powerful value propositions driving their marketing strategies.

About Jose Palomino's Strategic Propositions Blog
At the heart of Value Prop Interactive and Strategic Propositions is Jose Palomino. With over twenty-five years of leadership experience in technology and service sectors, Jose is a proven strategist, deal-maker, and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Jose is an adjunct professor of Marketing at Villanova University. In all his teaching and coaching, Jose makes strategic marketing practical and immediately usable - teaching how to implement the Value Prop Method to market products and services as I3: Innovative, Indispensable, and Inspirational.