Albany, NY -- (SBWIRE) -- 11/07/2018 -- Nutraceuticals are defined as those products that have an added functionality, apart from the general properties of the specific product. This functionality is often in the form of added ingredients such as nutrients, minerals, and protein. The products should also impart a clear physiological benefit and reduce the risk of certain chronic diseases. The growing consumption of nutraceuticals is primarily driven by the increasing consumer interest in everyday foods and beverages that are fortified with nutritious ingredients. Functional foods and beverages are important segments occupying a dominant share in the U.S. nutraceuticals market.

According to the market research study by Transparency Market Research, in 2015, the U.S. market for nutraceuticals was worth US$64.8 bn. The market is further projected to reach a value of US$102.6 bn by the end of 2024 and register a healthy 5.30% CAGR between 2016 and 2024.

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Liquid Nutraceuticals to Witness Strong Growth in Near Future

The U.S. market for nutraceuticals has been segmented on the basis of product form into powder, solids/semi-solids, liquid, and tablets and capsules. Among these, the liquid nutraceuticals segment is projected to witness a strong growth in the next few years. As per the research study, this segment is likely to account for a large share of the overall market, thanks to the rising adoption among consumers throughout the forecast period. Furthermore, the other product forms of nutraceuticals including powders, tablets and capsules, and solids/semi-solids are expected to observe a healthy growth, owing to their increasing demand in the next few years. In addition to this, the increasing consumption of nutraceuticals and the increasing level of awareness among consumers are some of the other key factors that are estimated to enhance the growth of these products forms in the coming few years.

Rising Consumer Awareness to Drive U.S. Nutraceuticals Market

The increasing consumption of major products, such as fortified wheat, iodized salt, and supplements and the maturity of markets are some of the major factors that are estimated to accelerate the growth of the U.S. nutraceuticals market in the coming years. The increasing preference for on-the-go food products is predicted to accelerate the growth of the market throughout the forecast period. On the other hand, the negative publicity of these products along with the false health claims are predicted to restrict the growth of the U.S. nutraceuticals market in the next few years.

U.S. Nutraceuticals Market: Segmentation

The report analyses the market share of the Nutraceuticals on the basis of product type and product form. On the basis of product form, the market is segmented into tablets and capsules, liquids, powders and solids/semi-solids. By product type, the market is classified into functional food, functional beverages, and dietary supplements. It further provides a market outlook for 2016–2024 and sets the forecast within the context of the Nutraceuticals ecosystem, including the new technological developments as well as product offerings in the U.S. Nutraceuticals market.

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This study discusses key trends contributing to growth of the Nutraceuticals market, as well as analyzes the degree to which each of these trends are influencing the market in U.S. Various barriers to entry in the industry are analyzed and rated on the basis of their impact on the competition level in the market. Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the U.S. nutraceuticals market.