Transparency Market Research has published a new report "Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast 2012 - 2018" to its report store.
Albany, NY -- (SBWIRE) -- 07/28/2015 -- Transparency Market Research, U.S.-based intelligence firm has published a new report titled, "Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends And Forecast, 2012 - 2018". The report states, the U.S. specialty household cleaners market was valued at US$5.1 billion in 2011 and is expected to reach US$7.9 billion by 2018, growing at a CAGR of 6.6% from 2012 to 2018. The extensive report on specialty household cleaners market elaborates the strengths, weaknesses, opportunities, and threats this market faces. The report sheds lights on the milestones of this industry within the U.S. regions and the trends that market players need to watch out for in order to capitalize further.
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According to analysts, the key factors driving the U.S. specialty household cleaners market are increasing awareness about hygiene amongst consumers, growing demand for green products, need for convenient cleaning agents due to hectic lifestyles and lack of time, and dependence on popular home experts for housekeeping. The other factors leading to rise in the U.S. specialty household cleaners market is rise in disposable income, increasing number of working women who have a purchasing power, and rising worries about spreading of infectious diseases. The desperate need to keep surroundings clean and hygienic is further adding to the growing U.S specialty household cleaners market.
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The U.S. specialty household cleaners market is segmented on the basis of type and application. In the type segment in the U.S specialty household cleaners market includes hard surface cleaners, glass cleaners, toilet bowl cleaners, auto polishes, and others. The application segment is inclusive of bathroom, kitchen, floor, bedrooms, and other areas of a house.
Out of these segments, statistics show that the hard surface cleaners segment held a 44% market share in the U.S. specialty household cleaners market in 2011. It was valued at US$2.3 billion in 2011, and has been projected to be the fastest growing segment by 2018. The hard surface cleaners segment is expected to reach US$3.6 billion by 2018.
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Application wise, the bathroom cleaners segment was valued at US$1.8 billion in 2011, holding the commanding position since then. In the coming four years, it is expected to reach a valuation of US$2.9 billion by 2018, growing at a CAGR of 6.9% from 2012 to 2018.
Some of the key players profiled this report about U.S. specialty household cleaners market are Reckitt & Benckiser, Clorox Co., Clorox Co., Henkel KGAA, Unilever, SC Johnson and Son Inc., Procter & Gamble Co., Kao Corporation and Church and Dwight Co. Inc. Out of these, Reckitt Benckiser is the leading player in the U.S. specialty household cleaners market.
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