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U.K. Charity Giving: Adoption of Cause-Related and Cause-Promotion Marketing to Improve Brand Recognition


Albany, NY -- (SBWIRE) -- 04/30/2018 -- To contribute towards the social well-being and render assistance to the less privileged section of the society, leading companies are directing a section of their revenue generated towards charity. Increasing corporation with charitable organizations has led to a surge in charitable giving in the U.K. A new research report titled 'Charitable Giving - UK - APRIL 2018' has been added to the repository of Market Research Hub (MRH), which offers crucial information pertaining to the factors encouraging charitable giving and its impact on the commercial industry.

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Leading companies across various industries in the U.K. are focusing on improving their brand recognition by contributing towards charity. As customers tend to spend more for charitable causes, leading companies in the U.K. are incorporating charitable giving as an important aspect of their marketing strategies. Major firms are increasingly coordinating with various charitable organizations such as Oxfam, Macmillan Cancer Support, British Road Cross, and Save The Children to highlight their contribution towards environmental and social well-being.

Major firms are also focusing on improving their brand recognition through corporate social responsibility through marketing strategies such as cause-related marketing, corporate philanthropy, and cause promotion. Through increasing corporate social initiatives, companies in various industries are focusing on improving their brand recognition and identity. In addition, leading companies are concentrating on magnetizing the attention of the customers and increasing customer loyalty through charitable giving in the U.K.

U.K. Charity Giving: Report Components

Valuable insights encapsulated in the report comprises an executive summary and a market definition. The executive summary of the research report briefs the readers about the major components identified in the market that are influencing the purchase decisions of the customers in the market. The research report also provides a market definition that helps in understanding various aspects of the market better. Along with an executive summary and market definition, the research report also offers valuable insights regarding the current market developments and trends identified that are encouraging the potential customers to contribute towards social causes. Based on these insights, the readers can make accurate analysis and better decisions.

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In addition to the factors that are encouraging the purchase decisions of the customers, the research report also offers imperative insights on various marketing strategies adopted by the major market players in the U.K. Valuable perspectives offered in the research report provides crucial information on the objectives of the charity giving by various companies. On the basis of these perspectives, the stakeholders and investors can understand the market in various parameters and formulate effective business decisions.

U.K. Charity Giving: Key Prospects

Perspectives offered in the research report offers in-depth insights related to factors that are influencing the purchase decisions of the customers and the change in perception about various brands in the U.K. Valuable insights provided in the research report also offer insights on various charity giving marketing strategies and the degree of response of the customers towards these strategies. Based on these perspectives, the investors, readers, and stakeholders can make accurate decisions while formulating informed strategies.

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